Marketing Director

3 weeks ago

Huntsville, Alabama, United States Huntsville Healthcare Full time
Job Title: Marketing Director - Healthcare Specialist

At Huntsville Healthcare, we are seeking a highly skilled Marketing Director - Healthcare Specialist to join our team. This role is responsible for developing and maintaining a marketing program to identify referral sources, develop partnerships, and ultimately generate admissions.

Key Responsibilities:

  • Develops and maintains a marketing program to identify referral sources with the approval of the administrator.
  • Contacts physicians, their office staff, hospital discharge planners, community organizations, clergy, insurance companies, attorneys, to discuss facility capabilities and documents each such visit.
  • Contacts chairpersons of local groups (civic, senior citizens, etc.) regarding appearances at scheduled meetings.
  • Invites community groups to hold meetings in the facility, to tour the facility, and to volunteer at the facility.
  • Joins community groups as a representative of the facility.
  • Attends committee meetings as assigned.
  • Takes telephone inquiries, screens information needed and accepts reservations for resident admissions.
  • Conducts tours and pre-admission interviews with prospective residents and families and explains the services of the facility.
  • Confers with business office and Director of Nursing concerning admissions.
  • Participates in the admission process: including pre-admission assessment, rate negotiations, benefit verification, cost analysis, and reporting as needed.
  • Explains to resident or representative all required documentation needed for admission, explains contracts and other paperwork and obtains needed signatures.
  • Provides resident and/or responsible party with copies of admission documents included but not limited to Resident Rights Booklet, Notice of Privacy Practices, Advanced Directives Information, Admission and Financial Contracts.
  • Explains facility's policies in reference to room rates, billing procedures, visiting policies.
  • Informs other departments of pending admissions and ensures room readiness for residents.
  • Maintains relationships with residents and families in order to facilitate early identification of potential problems. Maintains close relationships with other departments to appropriately resolve grievances.
  • Educates and assists residents in executing advanced directives/advanced care planning.
  • Ensures that mentally incapacitated residents have a designated health care decision maker to execute their rights.
  • Assists in referring residents and families to appropriate social service agencies when facility does not provide the service. Consult with Social Services Director as needed to accomplish this.
  • Attends facility meetings as required.
  • Keeps Administrator and Social Services Director informed and up to date on current status of significant resident/family issues.
  • Maintains communication with facility business office and medical records to ensure accurate census and payment of managed care residents.
  • Assists residents in financial planning, including insurance enrollment/disenrollment and/or Medicaid applications as requested/needed.
  • Maintains a good public relations program that serves the best interests of the facility and community alike.
  • All other duties as assigned.

Physical and Sensory Requirements:

Walking, sitting, standing, reaching, stooping, bending, lifting, grasping, pushing and pulling, and fine-hand coordination. Ability to hear and respond to overhead pages. Ability to communicate with residents, families, personnel, vendors, and consultants. Ability to apply training and in-service education provided. Must present a neat, clean, professional appearance and demonstrate a positive approach with employees and residents.

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