Digital Marketing Specialist

2 weeks ago


Cambridge, United States Softworld Inc Full time

Digital Marketing Specialist

Location: Cambridge, MA (hybrid - 2 days/week on-site)

Contract: 3 months (+ possible extensions

Pay rate: $42.03



Description:

We are seeking a Digital Marketing Specialist. In this role, you will work under the direction of a Harvard manager to assist with and coordinate digital marketing and advertising campaigns. You will collaborate with Harvard managers to identify marketing goals, audiences, and messaging, and research and recommend available markets and channels.



Responsibilities:

Assist with the development of digital marketing plans and related deliverables

Produce digital marketing copy and content as needed

Coordinate production of non-digital aspects of marketing campaigns

Review deliverables from ad agencies, third-party designers, or other creatives for acceptability relative to requirements, expectations, and brand standards



Qualifications:

Top technical and soft skills: Strategic thinking, technical proficiencies, and interpersonal communication skills

Solid knowledge and on-the-job experience with paid and owned social media, podcast sponsorship, digital display, and email advertising

Experience with paid search, search engine optimization, and web analytics

Intermediate or better proficiency in typical Microsoft Office products

Basic knowledge of HTML, CSS, and Photoshop

Experience with web analytics tools

Additional skills with products like Salesforce CRM may be helpful



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