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Associate Director, Omnichannel Marketing
4 weeks ago
Associate Director of Omnichannel Marketing
I am partnered with a large biotech company looking for a marketing professional to join the Business Insights & Operations team to help develop and implement HCP and patient omnichannel marketing strategies for the company's rare disease portfolio
Key Responsibilities:
Work cross-functionally with the marketing and IT teams to deploy omnichannel marketing strategies
Coordinate with the Insights & Analytics team to identify key business opportunities to develop multichannel measurement plans
Collaborate with stakeholders to develop and deploy the omnichannel plans
Create optimization tests in collaboration with the Insights & Analytics team
Requirements/Qualifications:
5+ years of omnichannel marketing strategy experience
Digital marketing experience in the pharma/biotech industry
Experience developing omnichannel marketing campaigns and customer engagement strategies
Bachelor's degree required, MBA preferred
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