Digital Marketing Specialist

2 weeks ago


Cambridge MA, United States Softworld Inc Full time

Digital Marketing Specialist Location: Cambridge, MA (hybrid - 2 days/week on-site) Contract: 3 months (+ possible extensions Pay rate: $42.03 Description: We are seeking a Digital Marketing Specialist. In this role, you will work under the direction of a Harvard manager to assist with and coordinate digital marketing and advertising campaigns. You will collaborate with Harvard managers to identify marketing goals, audiences, and messaging, and research and recommend available markets and channels. Responsibilities: Assist with the development of digital marketing plans and related deliverables Produce digital marketing copy and content as needed Coordinate production of non-digital aspects of marketing campaigns Review deliverables from ad agencies, third-party designers, or other creatives for acceptability relative to requirements, expectations, and brand standards Qualifications: Top technical and soft skills: Strategic thinking, technical proficiencies, and interpersonal communication skills Solid knowledge and on-the-job experience with paid and owned social media, podcast sponsorship, digital display, and email advertising Experience with paid search, search engine optimization, and web analytics Intermediate or better proficiency in typical Microsoft Office products Basic knowledge of HTML, CSS, and Photoshop Experience with web analytics tools Additional skills with products like Salesforce CRM may be helpful



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