Digital Media Analyst

3 weeks ago

Chicago, United States Rise Full time
Rise Interactive is a full-service digital marketing agency, driving better business outcomes for consumer products, consumer services, and B2B brands with our proven approach to cross-channel media management and customer experience. Rise is the only performance marketing agency powered by Connex®, a cross-channel media optimization platform that enables our analytical marketers to invest each dollar where it will drive the greatest return. We combine media expertise with our award-winning customer experience practice to drive, engage, and convert customers better than our clients’ competition. Rise is fueled by the most data-driven marketing minds around the globe, helping leading consumer products, consumer services, and B2B brands make smarter marketing investments and create more relevant experiences for their customers.
Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.  
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency.  We're looking for talent like you who can continue to elevate our work and culture.  

The Digital Media Analyst is responsible for facilitating the placement of approved media plans, as well as confirming and monitoring digital media orders to ensure the clients’ advertising program is executed flawlessly. The successful Analyst provides a high level of service to assigned accounts and digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness.

KEY RESPONSIBILITIES

•    Support digital team in launching and maintaining campaigns on behalf of Quad media clients
•    Assist in development of media strategy and recommendation and helping with elements of client presentations
•    Facilitate the execution of different digital channels within a connections strategy
•    Ensure flawless execution of assigned media buys
•    Support the management and confirmation of vendor media orders
•    Primary focus on digital operations and quality assurance for all campaign launch/modifications
•    Facilitate the analysis and interpretation of data trends and develop improvement solutions
•    Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise
•    Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
•    Represent Quad Media to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed

JOB REQUIREMENTS

Appropriate education and/or experience may be substituted on an equivalent basis

Education: Bachelor’s degree (communications, marketing, advertising, or business)

Experience: 0-2 years relevant work experience in digital media planning, buying or execution preferred

Certificates, Licenses, Registrations:  Certificates in Google Ads, Google Marketing Platform, Google Analytics, The Trade Desk Edge, Facebook Blueprint, Microsoft Ads and IAB Digital Media Planning & Buying are a plus but not required

Knowledge, Skills & Abilities:  
•    Understanding of digital media platform management tools preferred. Experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager recommended but not required
•    Understanding the importance and role of programmatic, paid social and paid search within a media plan
•    Strong analytical capabilities with aptitude for determining the optimal ways to setup, deliver, troubleshoot, and QA campaigns.
•    Ability to convert and implement strategic plan directions into flawless tactical executions
•    Superior oral and written communication skills; focused on fostering strong, collaborative relationships at a tactical level
•    High comfort level leading participating in brainstorms, ideation, and filling up whiteboards
•    Ability to work with a team to think tactically and execute accurately in order to align Quad's media execution with customer needs
 

The above statements are intended to provide the general nature and level of work being performed by most people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and requirements. 

EOE/M/F/V/D


We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency.  We're looking for talent like you who can continue to elevate our work and culture.  

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