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Senior Global Partner Marketing Manager
2 months ago
We love going to work and think you should too. Our team is dedicated to trust, customer obsession, agility, and striving to be better every day. These values serve as the foundation of our culture, guiding our actions and driving us towards excellence. We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.
This position is based in Boston, MA. Across the globe, our Centers of Energy serve as hubs where we accelerate productivity and collaboration, inspire creativity, and cultivate a culture of connection and celebration. Our teams coordinate their time in Centers of Energy to reflect how they work best.
LogicMonitor is proud to be an equal opportunity employer. We deeply care about our employees’ well-being, fostering an environment where every individual is valued and respected. We celebrate the diversity of our team and are committed to fostering a culture of inclusivity. Come as you are, be yourself, and let's grow together.
What You'll Do:
The Senior Partner Marketing Manager will join the Global Marketing team with a focus on growing the LogicMonitor business through our global channel partners (MSPs, VARs, GSIs) and technology alliances (including Cloud Service Providers, AWS and Azure). This position will work closely with and across the Partner/Channel and Sales teams, as well as directly with partners to execute marketing programs that drive joint demand.
Here's a closer look at this key role:
- Marketing to, with and through LogicMonitor channel partners and alliances
- Experience in lead sharing and co-selling across partners.
- Create and execute a quarterly partner marketing calendar, connecting partner strategies and company themes into a clear, measurable, and executable plan
- Design, development and execution of integrated campaigns with our channel and alliance partners.
- Execute marketing campaigns that help drive LogicMonitor's partner-sourced revenue by sourcing new resellers and integrators to partner with, accelerate the onboarding of current partners, and nurture partnerships with strategic engagements.
- Define, design, and further build out the PRM/partner portal (PRM) and maintain for partners to access and utilize LogicMonitor sales and marketing collateral.
- Work across Sales, BDR, and marketing operations to ensure we leverage channel marketing opportunities and support growth in pipeline.
- Lead the development of channel and alliance sales collateral, including playbooks, datasheets, presentations, webinars, and videos. This includes creation of new collateral as well as “partnerizing” existing material.
- Manage budget and provide accurate spend of Marketing Development Funds across a range of partner accounts including LM’s MDF program and partner-run MDF programs (specifically AWS).
- Manage LogicMonitor participation in major partner and alliance conferences, along with partner-led events. Team with Global Events staff on major event programs, such as AWS Summit, AWS RE:Invent and more.
- Strong sales management and partner operational skills, along with mentoring team members.
- Reporting of metrics, ROI, and spend for all channel and alliance marketing activities.
- Working with Industry and Channel associations.
What You'll Need:
- Bachelor’s degree preferred
- 8+ years Channel and Alliance Marketing experience for SaaS vendor(s)
- Proven experience creating and building differentiated relationships and marketing engagement with technology, resell (VAR), MSP, GSI, and Cloud partners. Specific experience in supporting Cloud Hyperscaler partners is required (AWS preferred).
- Demonstrated thought leadership, strategic insight, and clear communications (written and verbal).
- Experience managing and measuring effectiveness of MDF spend.
- Strategic thinker and great storyteller with executive presence and the ability to communicate a compelling vision, values, and strategy for partner success.
- Ability to translate complex technology into customer value and delivering all external facing communication and marketing collateral.
- Strong project management skills with attention to detail and ability to work cross-functionally.
Benefits:
At LM we believe that a total rewards package should be built with the whole person in mind, so we’ve designed a total rewards package that’s almost as complex as you are. We want to support our employees to be healthy and happy
Whether you’re working from home or one of our Centers of Energy, US benefits for LMers include but are not limited to: unlimited vacation, health, vision, and dental insurance, robust parental leave, a 401K with company matching, a monthly Work Well reimbursement, Employee Equity Program, Professional Development funds, unlimited opportunities for growth, and more.
We are committed to our employees' physical and mental health, and offer various wellness programs as part of our holistic approach to employee success.
For more information on our benefits and culture, visit our Careers Page.
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