VP of Pricing and Revenue Optimization
1 day ago
Location: Jacksonville, FL (In-Office)
Position Title: VP of Pricing and Revenue Optimization
Type: Full-Time/Direct Placement
Job Description:
Our industry leading client seeks a dynamic VP of Pricing and Revenue Optimization to spearhead the creation, execution, and continuous refinement of comprehensive pricing strategies to drive the company’s financial and operational success. This role covers the entire pricing lifecycle, including setting foundational price points, developing and managing promotional initiatives, conducting price testing, and executing pricing adjustments and exit strategies. The VP will utilize a data-driven approach, considering competitive analysis, product line structure, cost factors, and market dynamics to make informed pricing decisions. Leveraging advanced pricing methodologies such as customer demand modeling, elasticity analysis, scenario planning, and rules-based pricing, the VP will ensure the company maintains a competitive edge with its pricing strategies.
Key Responsibilities:
- Develop and implement strategic pricing frameworks, including price positioning, pricing architecture, and discounting policies, that align with the company's business goals.
- Partner closely with senior leadership to design and refine pricing strategies that support the company’s objectives.
- Continuously evaluate and enhance pricing processes and governance in response to market changes, customer insights, competitive analysis, and organizational goals.
- Define and track key performance indicators (KPIs) to measure the success of pricing strategies and their impact on profitability.
- Effectively communicate pricing strategies, performance metrics, and adjustments to stakeholders, including senior executives, sales teams, business development units, and external partners.
- Integrate pricing strategies into new product launches and business development initiatives, ensuring alignment with the company’s strategic value proposition.
- Standardize pricing structures and set base prices in collaboration with product and business teams, utilizing value assessments, cost analyses, customer research, and competitive pricing data.
- Lead internal discussions to optimize pricing based on the value delivered to clients, supporting teams in maximizing profitability.
- Develop and maintain pricing guidelines for payment terms, minimum margin thresholds, annual price adjustments, and discount policies.
- Analyze the financial impact of pricing decisions and ensure alignment with broader business strategies.
- Contribute to the development of pricing tools, such as configurators, to streamline quote generation and improve pricing accuracy.
- Oversee the implementation of a tiered pricing approval process, establishing clear escalation thresholds and serving as the primary decision-maker for high-priority pricing decisions.
- Ensure alignment between pricing strategies and business objectives, providing support to deal teams in crafting profitable pricing solutions tailored to specific customer scenarios.
- Manage the implementation of price changes across multiple channels and ensure adherence to pricing policies.
- Conduct risk assessments on pricing actions to identify potential impacts and develop mitigation strategies.
Required Experience and Qualifications:
- A minimum of 10 years of experience in strategic pricing, revenue management, or related fields.
- Extensive experience in pricing roles within Finance, revenue management, or business development, with a focus on the wholesale sector.
- Demonstrated leadership ability to build, lead, and motivate the pricing team.
- Proven experience managing pricing processes and collaborating with cross-functional partners.
- Strong communication and interpersonal skills, with the ability to influence senior leadership and work effectively across diverse teams.
- Exceptional analytical skills, with a track record of conducting value assessments and market analysis to inform pricing strategies.
- Bachelor’s degree in Business, Finance, Economics, or a related field; an advanced degree (MBA) is preferred.
This role requires a strategic leader with a keen eye for detail and a deep understanding of market dynamics, competitive positioning, and the financial impacts of pricing decisions. The ideal candidate will be adept at navigating complex pricing scenarios and driving strategies that align with the company’s long-term objectives.
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