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Senior Manager, Self Service

2 months ago

Boston, United States Klaviyo Inc. Full time

Senior Manager, Self Service (Lifecycle Marketing)

About the Team

The Lifecycle Marketing Team at Klaviyo is the Center of Excellence that delivers seamlessly scalable customer-facing experiences across all segments and geos, that are orchestrated across our owned channels. We own the channel performance and optimization and drive measurable impact at every stage of the Customer Lifecycle.

About the Role

As the Senior Manager of Self Service within the Lifecycle Marketing team, you will play a pivotal role in owning the self service marketing efforts across all stages of the customer lifecycle. This includes driving measurable outcomes in onboarding, adoption, purchases, and cross-sell efforts. This role demands a focus on translating data from multiple sources into actionable insights that help drive measurable outcomes. The ideal candidate possesses 5+ years of relevant experience and a proven record of working effectively with stakeholders to address business challenges. Strong skills in cross-functional communication, analytical thinking, project management, and a proactive, customer-focused approach are essential.

How You'll Make a Difference

  • Own the self service motion for first purchase and cross-sell and collaborate cross-functionally to build seamless data-driven experiences in onboarding and adoption.
  • Align the self service roadmap with Product, Growth, and PMM teams to consistently scale efforts and support innovation.
  • Analyze diverse data sources to create highly targeted segments for improved performance and foster a culture of continuous innovation by designing and amplifying impactful tests and optimizations.
  • Champion customer-first initiatives, ensuring best-in-class customer experiences with clear, measurable outcomes.
  • Own and refine orchestrated omni-channel flows using audience-based and behavior-based segmentation.
  • Embrace an ownership mindset while delivering remarkable results.

Who You Are

  • You have over 5 years of experience in Demand Generation, PLG Marketing, Performance Marketing, or Email Marketing.
  • You possess deep knowledge of marketing best practices, including email deliverability, personalization, segmentation, testing, and reporting.
  • You have a strong interest in data and segmentation with a desire to understand both the ‘who’ and the ‘how’ of a campaign’s audience performance.
  • You excel in managing multiple projects simultaneously.
  • You thrive in fast-paced environments and tackle challenges with a “can-do” attitude.
  • You are a creative thinker with curiosity and a passion for innovation.
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