Senior Marketing Operations Lead

5 days ago

Nashville, Tennessee, United States Thyme Care Full time
About Thyme Care

Thyme Care is a pioneering value-based cancer care enabler, committed to transforming the experience and outcomes for individuals living with cancer. Our mission-driven approach combines technology-enabled care teams and seamless provider integration, creating a collaborative care delivery model that guides patients throughout their journey.

We empower over 300 oncologists nationwide through purpose-built tech, advanced data analytics, and virtual patient engagement, driving better care and outcomes in value-based arrangements. As a founding member of CancerX, we're backed by leading investors and dedicated to enabling the shift to value-based care in oncology.

Visionary Role: Senior Marketing Program Manager

As our Senior Marketing Program Manager, you'll play a crucial role in executing and automating our member enrollment and ongoing engagement strategy. Working collaboratively across teams, you'll deliver member-focused marketing strategies that drive results. You'll report directly to the Director of Member Engagement, ensuring our marketing and engagement strategies are aligned with member enrollment and retention goals.

Your responsibilities will include supporting co-branded marketing initiatives with our partners and providers, upholding brand integrity while prioritizing our members' needs. You'll work closely with designers to create email templates and HTML-driven print campaigns, shaping technical marketing journeys in our new marketing automation tools. Additionally, you'll orchestrate multi-channel, multi-touch campaigns (email, print, SMS, landing pages, and more) and report on learnings from A/B testing experiments and develop attribution and performance reports.

This role demands a creative problem-solver who thinks outside the box, loves marketing for good, and impacts those around them. Your close collaboration with colleagues will be instrumental in shaping a strategic, data-driven, and creatively adept approach that resonates effectively with potential members and providers across various lines of business.

  • Leverage subject matter expertise in email marketing, direct mail, and SMS to manage B2C and provider programs using marketing automation tools, building journeys based on data and marketing best practices to inform campaigns.
  • Develop and optimize awareness, enrollment, and engagement campaigns across various partnerships to grow brand presence.
  • Collaborate with cross-functional teams to develop and execute member journey maps, informing campaign builds and patient segmentation to build personas over time.
  • Leverage Looker and other data modeling tools to understand, attribute, and develop marketing and engagement performance reports and offer solutions for challenges.
  • Elevate member experience by understanding and empathizing with their needs, avoiding spam, unclear instructions, and unnecessary interactions.
  • Become a power user of our marketing automation software and programs, establishing best practices, organized lists, and optimizing execution.
  • Establish strong relationships with stakeholders across the organization, focusing on marketing automation campaign performance and management, project management, and member engagement processes.

What We Value

At Thyme Care, our core values – Act with our members in mind, Move with purpose, and Seek diverse perspectives – guide us in everything we do. They anchor our business decisions, including growth, products, and paths chosen or not chosen.

We're committed to promoting the health and well-being of all individuals. As a provider of cancer care navigation, we recognize those with cancer as a vulnerable population at risk of contracting COVID-19. As such, Thyme Care employees are expected to be fully vaccinated against COVID-19, subject to conflicting laws and exemptions based on medical or religious objections.

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