Marketing & Communication Manager
1 week ago
Job Description
Primary Responsibilities
Marketing & Communication
Maintain good working relationships with local and international media
Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
Execute media placements for hotel through news releases and personal contacts
Develop business and leisure travel promotions; release to press and/or target audience
Explore valuable media trades where appropriate
Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel
Maintain and update hotels website
Submit stories/photos to media regularly. Monitor news coverage and circulate internally
Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos
Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
Assist Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)
Assist Director of Food and Beverage in the development and production of signage, menus, and other F&B collateral materials
Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department
Monitor all printed materials to ensure adherence to corporate identity standards
Arrange photography of VIP guests and maintain archives
Coordinate all special events and promotions with the aim to maximize publicity
Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotels representative on major civic or community programs
Team Management
Interview, select and recruit team members
Identify and develop team members with potential
Conduct performance review with the team
Constantly monitor team members appearance, attitude and degree of professionalism
Develop, conduct and maintain all staff training programs for team members, focusing on their development needs, providing them with new skills to meet the changing needs of the business
Other Responsibilities
Attend all briefings, meetings and trainings as assigned by management
Maintain a high standard of personal appearance and hygiene at all times
Be aware of the hotel fire & life safety/emergency procedures
Perform other reasonable duties assigned by the assigned by the Management
Main Complexity/Critical issues in the Job
Allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels.
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