Marketing Specialist

2 days ago


eden prairie, United States Moffat Workforce Full time

Marketing Specialist

Eden Prairie, MN


Currently looking for skilled individuals to fill a direct hire Marketing Specialist opening with a company located in Eden Prairie, MN, that specializes in assistive communication technology. Interested candidates should have a minimum of 3 years of marketing experience, a bachelor's degree in marketing or a related field, and experience with design software.


Marketing Specialist Job Description:

  • Develop inbound and outbound strategies for demand generation and lead nurturing campaigns.
  • Execute campaigns, including creative briefs, creative development, copy, and deployment across channels (email, web, social, etc.).
  • Campaign reporting and analysis to measure effectiveness and make recommendations for improvements.
  • Manage the company's website and ensure content is current, optimized for search engines, and aligned with brand messaging.
  • Assist with planning and executing product launches, promotional activities, and trade shows.
  • Own the content strategy to support demand generation and lead nurturing campaigns.
  • Create high-quality content for marketing channels, including blog posts, case, studies, social media posts, and other innovative opportunities to educate and engage our audience.
  • Optimize website content for SEO and complete website changes and updates.
  • Design high-quality graphics and content for various marketing platforms (web, email, social, collateral) that adhere to brand standards.


Marketing Specialist Job Requirement:

  • Bachelor’s degree in Marketing, Communications, or a related field
  • 3+ years of marketing experience, preferably in a B2B environment
  • Proficiency in Adobe InDesign, Illustrator, and Photoshop
  • Experience with HubSpot or other comparable email campaign software
  • Strong understanding of WordPress and Google Analytics
  • Excellent writing and editing skills
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Ability to take initiative and be resourceful


Compensation for Marketing Specialist:


The starting salary for the Marketing Specialist position is $62K to $68K annually.



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