Digital Marketing Specialist
2 weeks ago
We are offering a contract employment opportunity for a Digital Marketing Specialist. The position is based in Eden Prairie, Minnesota, 55344, United States. As a Digital Marketing Specialist, you will be working in the digital marketing industry, specializing in various aspects such as SEO, content management, social media marketing, and analytics.
Responsibilities:
• Developing and implementing comprehensive digital marketing strategies, including SEO and Google Ads.
• Leveraging Adobe Creative Cloud tools to create engaging and visually appealing digital content.
• Utilizing Content Management System (CMS) for website content updates and maintenance.
• Analyzing performance metrics and insights using tools like Facebook Insights to optimize marketing efforts.
• Conducting AB testing on different marketing strategies to identify the most effective approach.
• Creating and managing online advertisements to increase brand awareness.
• Conducting detailed analytics reports to understand the effectiveness of marketing campaigns.
• Managing and updating the company blog to keep the audience engaged and informed.
• Using CRM tools to manage customer relationships and enhance customer experience.
• Leading the creative process for Direct-Mail and Newsletters to engage with the target audience effectively.
5+ years of experience in digital marketing strategy
Proficiency in Adobe Creative Cloud is needed
• Familiarity with Content Management Systems (CMS)
• Experience with Customer Relationship Management (CRM) software
• Knowledge of Facebook Insights for social media marketing
• Ability to utilise Google Ads for online advertising campaigns
• Experience in AB Testing for optimizing user experience
• Capable of creating effective advertisements for various platforms
• Strong analytical skills for interpreting marketing data
• Experience in blogging for promoting brand awareness
• Proven track record of increasing brand awareness through digital marketing strategies
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