Digital Marketing Specialist

2 weeks ago


Eden Prairie, United States Robert Half Full time
Job DescriptionJob Description

We are offering a contract employment opportunity for a Digital Marketing Specialist. The position is based in Eden Prairie, Minnesota, 55344, United States. As a Digital Marketing Specialist, you will be working in the digital marketing industry, specializing in various aspects such as SEO, content management, social media marketing, and analytics.


Responsibilities:


• Developing and implementing comprehensive digital marketing strategies, including SEO and Google Ads.

• Leveraging Adobe Creative Cloud tools to create engaging and visually appealing digital content.

• Utilizing Content Management System (CMS) for website content updates and maintenance.

• Analyzing performance metrics and insights using tools like Facebook Insights to optimize marketing efforts.

• Conducting AB testing on different marketing strategies to identify the most effective approach.

• Creating and managing online advertisements to increase brand awareness.

• Conducting detailed analytics reports to understand the effectiveness of marketing campaigns.

• Managing and updating the company blog to keep the audience engaged and informed.

• Using CRM tools to manage customer relationships and enhance customer experience.

• Leading the creative process for Direct-Mail and Newsletters to engage with the target audience effectively.

5+ years of experience in digital marketing strategy

Proficiency in Adobe Creative Cloud is needed

• Familiarity with Content Management Systems (CMS)

• Experience with Customer Relationship Management (CRM) software

• Knowledge of Facebook Insights for social media marketing

• Ability to utilise Google Ads for online advertising campaigns

• Experience in AB Testing for optimizing user experience

• Capable of creating effective advertisements for various platforms

• Strong analytical skills for interpreting marketing data

• Experience in blogging for promoting brand awareness

• Proven track record of increasing brand awareness through digital marketing strategies



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