Marketing Coordinator

Make your mark. Working on the Go to Market team is a great way to experience the alignment of marketing strategy, demand generation and marketing technologies. Serving as a member of our team, the Marketing Coordinator will execute campaign, content and event strategies across industry and service line verticals. In this highly collaborative role, you will be the point of contact for assigned campaigns and marketing programs, initiating the creation of content, event execution and activation, working with our cross-functional marketing team, internal stakeholders, and external partners to launch a variety of experiential, content, and digital tactics. Plante Moran enjoys a "Workplace for Your Day" model which, simply put, means we strive for flexibility and balance while staying true to our principally in-person model. We believe that face-to-face interactions are paramount for individual and collective development, but also encourage individuals to work with their supervisor and team to determine their optimal working environment each day. Your role. Your work will include, but not be limited to: Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs. Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools. Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting. Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas. Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilities. Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selection. Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals. Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns. Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff. Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts. Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives. Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals. The qualifications. Bachelor's Degree in Marketing, Journalism, Communications, Business Administration or other related subject area. Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree. Excellent attention to detail. A team player and collaborator. Working knowledge of common software applications and digital tools. For example, Microsoft Office, Teams, variety of ON24 platforms, Marketo, and Microsoft Dynamics. Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed. Experience with CRM and marketing automation software a plus. Limited travel is required with this position. Our difference. We are a nationally recognized public accounting, consulting, and wealth management firm, consistently ranked as one of FORTUNE magazine's "100 Best Companies to Work For." At Plante Moran, we live by the Golden Rule, fostering a relatively "jerk-free" culture with the lowest staff turnover rate in the industry. Our supportive network of well-rounded professionals is excited to catapult your growth and help pave your pathway to professional excellence. Apply now. Experience our difference. Plante Moran is committed to a diverse workplace. We strive to create a culture where each person feels accepted and valued. We believe that each person's ultimate potential begins with first acknowledging their inherent dignity. When we can recognize - and celebrate - our many human differences, we're able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. This allows us to attract and retain the best talent, serve clients through diverse thinking, and better represent and support the various communities in which we live and work. Plante Moran is an Equal Opportunity Employer. Plante Moran maintains a drug-free workplace. Interested applicants must submit their resume for consideration using our applicant tracking system. Due to the high volume of applications received, only candidates selected for interviews will be contacted. Candidates must be legally authorized to work in the United States without sponsorship, with the exception of candidates that are bilingual in Japanese and English. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Plante Moran. The specific statements above are not intended to be all-inclusive. Salary Class Hourly Colorado Equal Pay for Equal Work Act (SB 19-085) Information Compensation is commensurate with technical skills and experience and is provided in accordance with the CO Equal Pay for Equal Work Act. Compensation information posted is based on a position being located in the state of CO. Please review position location for applicable geographic location. Colorado hourly rate range is as follows: $23.00 to $26.00 We are pleased to offer eligible staff a robust benefits package. Eligibility and contribution requirements for some of these benefits vary based on the number of hours staff work per week. Highlights include health, dental, vision, disability and life insurance. These standard offerings are effective on the first of the month following your start date. In addition to this, eligible staff are able to take advantage of our Flexible Time Off and various pre-determined holidays as well as a balance fund, 401(k) plan, flexible benefits plans, business-related travel expense, lodging and meal reimbursement for business-related use. A Pension plan is also available for eligible administrative and paraprofessional staff. A discretionary bonus plan is available for eligible staff. Plante Moran also offers Interns and Contractors the option to elect health insurance under our contingent staff medical plan as of the 1st of the month following 60 days of employment in addition to limited paid time sick time. Seasonal staff are not eligible for benefits. Colorado Job Application Fairness Act Under Colorado's Job Application Fairness Act, you have the right to redact from any documents that you submit in connection with your application information that identifies your age, date of birth, or dates of attendance at or graduation from an educational institution. Should you wish to exercise your right to redact such information, please redact it prior to submitting the documentation. #J-18808-Ljbffr