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Social Media Specialist
2 months ago
Here's What We'll Bring To The Table:
Competitive hourly rate-$28-$36/hour depending on experience
Medical, Dental, Vision, and Life insurance, plus pet healthcare discounts
401k Match
Education Reimbursement
Accrued Vacation and Sick Days
Dining Discount for you and up to 5 guests
Essential Responsibilities:
Support evergreen initiatives, promotional activations, seasonal campaigns, remodels and new restaurant openings through engaging social media content and marketing order fulfillment.
Generate, edit, publish and share daily content (original text, images, video) that deepens brand affinity, acquires and engages Guests and strengthens our brands’ presence in key markets.
Create and manage a dynamic social media content calendar, leveraging digital platforms and tools to encourage community members to take action.
Leverage the right channel at the right time to reach the right Guest, including but not limited to Instagram, Facebook, Twitter, Tik-Tok, YouTube and Google.
Continuously improve content and engagement by capturing and analyzing data, metrics, insights and best practices. Report and act on the information daily, weekly and monthly.
Grow followers and engagement across all Guest-facing accounts, leveraging a mix of photo, video and written content to connect with Guests and tell our stories in the appropriate brand voice.
Collaborate and review content with key players across the company, including culinary and operations teams.
Monitor, forecast and socialize social media trends and technology, adopting platforms and practices that align with our business objectives, brand voice and Guest personas.
Curate and organize a database of assets to leverage for digital marketing campaigns.
Balance social media marketing activities with ad hoc support of restaurant marketing needs, including merchandise, digital marketing support and marketing materials orders support, as needed.
Essential Skills and Qualifications:
3+ years of experience in marketing/communications, including direct experience in developing and delivering social media content preferably in food/beverage/hospitality or D2C
College degree in marketing, communications, public relations or related field
Passion for social media and knowledge of all channels, features and functions, as well as familiarity with social media management software
Adept at capturing photo and video content and applying visual design fundamentals across channels
Strong verbal and written presentation abilities
Demonstrated ability to understand and apply analytics to inform marketing decisions
Collaborative spirit and strong desire for feedback
Ability to think strategically and innovate in established and new mediums
Ability to multitask, prioritize, work independently and as part of a team
Experience in leveraging inventory management systems and order fulfilment processes
Strong interpersonal and troubleshooting skills
Experience in Microsoft Suite and/or Adobe Creative Suite tools
