Senior Associate Programmatic

7 days ago

philadelphia, United States Publicis Health Media Full time

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Job Description

The Sr. Associate, Programmatic is responsible for strategic planning and campaign execution for assigned clients. You will combine both strategic and tactical elements, requiring the generation of insights and implementation of campaigns with Associate support. The Sr. Associate serves as the main contact for clients and internal media teams, provides expertise, and mentors junior team members on optimization strategies and best practices. You will report to the Supervisor, Programmatic.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations

Responsibilities

  • You will develop and communicate digital strategies and tactical approaches for campaigns.
  • You will execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.
  • You will build and maintain client relationships through exceptional service.
  • You will create proposals for new opportunities and develop client decks and status documentation.
  • You will oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.
  • You will collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.
  • You will troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.
  • You will coach and educate Associates to support campaigns and share strategies for optimizing performance.
  • Attend client meetings and participate in knowledge-sharing sessions.
  • You will manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.
  • You will monitor campaign performance, manage forecasts, and maintain account management standards.
  • Participate in forecasting exercises for clients and senior management
  • Contribute to a culture of teamwork and continuous improvement by documenting best practices.

Qualifications

  • Bachelor's degree
  • 2+ years of experience in bid management, campaign management/optimization, or digital media operations.
  • Client-facing experience with risk management skills.
  • Proficiency in Microsoft excel (can perform complex functions)
  • Strong analytical and mathematical skills
  • Project management capabilities.
  • Understanding of interactive media planning and buying.


Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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