Area Director of Business Development

2 weeks ago

Rockville, United States The Seneca Rockville. A Silverstone Community Full time

We invite you to join our growing team where we are innovators taking the senior lifestyle industry to new levels of quality. Putting residents first is our passion and exceeding their expectations is our commitment. We operate best in class communities that are as comfortable as home, luxurious as a country club, and provide state of the art services in care. Apply today and be a part of our team that exceeds resident expectations in every day in every way

What can we offer you?

  • Competitive wages
  • Flexible Schedules
  • Daily Pay
  • Comprehensive Medical/Dental/Vision
  • Life, Disability & other supplemental benefits
  • 401(k) Retirement Plan
  • Paid Time Off
  • Employee Assistance program
  • Recognition & Reward Programs
  • Referral bonus program

POSITION SUMMARY

A professional with the local business and healthcare community for the purpose of developing and maintaining referral source relationships and to achieving /sustaining a quality and quantity of leads and referrals to the community to achieve established occupancy goals.  Additional responsibility may include, meeting with families, touring the community and the assessment of leads/referrals for admission to ensure the referral meets community admission criteria.

PRIMARY RESPONSIBILITIES

The following duties are normal for this position.  This list is not to be construed as exclusive or all inclusive.  Other duties may be required and assigned.

•Identifies professional referral sources and key decision makers in the primary and secondary markets.  Pre-qualifies referral sources to determine their ability to send qualified leads to the community.

•Visits and conducts presentations to area referral sources and key decision makers.  Establishes and maintains a professional relationship so that they will be comfortable referring to the community.

•Develops a formal relationship-marketing plan in conjunction with the sales and marketing team.  The plan will define “priority accounts” in the primary and secondary market, establish referral goals, and determine the sales activity necessary to maintain these accounts. 

•Meets with potential residents and families in the hospital and conducts assessments to determine appropriateness for admission; provides tours of community.

•Communicates with other department managers as necessary in relation to the assessment process.

•Maintains accurate, complete, and up-to-date database, in the CRM, of professional contacts to measure community relations’ efforts, according to guidelines established.

•Keeps updated on relevant operational and competitive information in order to respond effectively to service inquiries from area professionals and ensure proper positioning of the community in the marketplace.

•Supplements and substitutes for the Sales Director / Sales Counselor / Move in Coordinator as needed, by responding to phone inquiries, setting appointments with qualified leads, giving presentations, and closing sales.

•Participates regularly in sales meetings, training and seminars.

•Identifies and coordinates on-site business meetings; and other marketing-related events.

•Participates in local associations and groups with memberships and agendas that impact area seniors.

•Assists in special event planning.

•Communicates openly with the community’s Public Relations firm and/or Advertising Agency.

•Partners closely with each department to develop and manage admission criteria and information as necessary between the community and the referral source while providing optimal response time to referral sources to achieve customer satisfaction 

•Other duties as assigned by Supervisor.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skills, and abilities required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE REQUIRED

•Bachelor’s degree in Healthcare, Sales and Marketing or other related field

•Experience in Business Development, Marketing, Public Relations/Communications, or equivalent experience 

•Experience working within the medical or healthcare field strongly preferred.

•Knowledge of clinical terms such as medications and diagnosis

•Knowledge of Medicare and Insurance verification processes 

The employer is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the employer will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with the employer.
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