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Associate Director, Retail Media

2 months ago

Los Angeles, United States Canvas Construction Full time

The Role

The Accelerator Group represents a diverse spectrum of new business and high growth categories like education, retail, fashion, and CPG. The Associate Director, Retail Media leads all aspects of retail media strategy and buying for the Accelerator Group at Canvas.

Responsibilities

  • Higher-level participation on behalf of retail media in all strategic media planning, execution, and assessment activities
  • Guide and manage a team of direct and in-direct reports, serving as a resource for team members for advice and counsel
  • Ensure accurate and timely completion of all campaign-related and administrative tasks by team (supervisors and below).
  • Lead client discussions on campaign optimizations, testing, course correction, new offerings, and other campaign-centric initiatives
  • Act as an internal agency resource and liaise with other departments to improve knowledge and understanding of retail media offerings
  • Provide strategic insight during the planning of retail media campaigns to achieve desired business outcomes based on understanding of the client brand and category
  • Stay current with industry updates and relay details to the immediate team and broader Biddable (Search, Social, Programmatic) team as well as the client
  • Develops and maintains a deep understanding of client business and relates this to the growth of the retail media practice
  • Present campaign performance to key stakeholders in a clear, concise, and easy-to-understand fashion
  • Manage and introduce strategy development and innovation across different accounts and markets using various research and analysis tools

Qualifications

  • Entrepreneurial self-starter with proven ability to identify opportunities and drive projects from start to finish
  • Possess a solid ability to prioritize and handle multiple tasks with flexibility
  • Ability to build and maintain strong internal and external relationships
  • Practical verbal and written communication skills with the ability to present in a clear and actionable way, to both internal and client stakeholders
  • A collaborative team player who can blend independent work within a matrixed structure
  • Experience managing small teams and developing individual talent
  • Analytical problem solver that is comfortable with data and deriving insights

Experience

  • Proven track record of success in growing and scaling operations in previous roles.
  • 3+ years of work experience in retail media platforms including but not exclusive to Instacart, Walmart Connect, Roundel (Target)
  • 2+ years of experience managing teams of 2+
  • Experience managing large media budgets and achieving monthly goals for spend and critical performance metrics
  • Ability to manage multiple projects and clients in a fast-paced environment under strict deadlines
  • Strong analytical and technical skills in management of ad tech platforms and assembling media reporting
  • High competency level in MS Office products, including Excel and PowerPoint.
  • Professional and respectful demeanor in dealing with internal and external business partners.
  • Not required but a bonus: Experience with ad serving & bid management platforms (e.g., Skai, Criteo, Campaign Manager 360, Search Ads 360, Marin, Sprinklr, 4C, etc.)
  • Bachelor’s degree, concentration in business, marketing, or advertising a plus
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