Digital Media Director

4 weeks ago


Los Angeles, California, United States Museum Associates Inc Full time

As the Senior Director of Web & Digital Media, you will lead the development of institutional strategies and manage initiatives that advance the museum's programs and mission via digital technologies. This role requires a strong understanding of digital marketing and analytics, as well as the ability to craft clear, compelling recommendations supported by solid analysis and business logic.


Key Responsibilities:
  • Develop and implement the overarching digital content and technology strategy for the Museum, supporting the efforts of the marketing, communications, curatorial, visitor experience, graphic design, information technology, publications, education, development, and retail departments.
  • Manage the development, implementation, and budget for all major digital media projects.
  • Supervise the upkeep and technological development of LACMA's digital platforms, including the website content management system and articulate technical specifications for project deliverables.

Requirements:
  • B.A.; 7-10+ years of experience in related digital media
  • Experience building and managing both an internal team and agency partners, ensuring organizational structures complement one another, productivity is maximized, and accountability is consistent.
  • Exceptional understanding of all digital marketing and analytics aspects, especially paid search, affiliate, display, retargeting, email and social media.


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