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Social Media Manager

2 months ago

Fresno, United States The Ladders Full time
Description

Located in Fresno, California, Fowler Packing Company is the parent company to some of the industry's most popular brands including Peelz Citrus, Samsons Grapes, G3 Development Company, and EMID Design Group. Fowler Packing was formed in 1950 as a small tree fruit operation and has grown into a trendsetter in quality, efficiency and sustainability. Today the company is built of over 700 full-time employees and frontrunners in agriculture, real estate, and interior design industries. If you are looking for an in-house position that offers a variety of work, this is the opportunity you've been looking for.

Essential Functions:
  • Develop and implement social media strategies for Fowler Packing Company, Peelz Citrus, and Samsons Grapes
  • Create and curate engaging content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok
  • Monitor social media trends and incorporate them into the content strategy
  • Manage brand reputation and respond to customer inquiries and feedback in a timely manner
  • Capture and share content from internal and external events
  • Collaborate with cross-functional teams to ensure brand consistency
  • Analyze social media metrics and report on performance, providing insights and recommendations for improvement
  • Stay updated on industry trends and competitor activities
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field
  • Minimum of 3-5 years of experience in social media management
  • Proven track record of growing and managing social media accounts for brands
  • Strong creative and innovative thinking skills
  • Ability to work effectively across departments and with diverse teams
  • Proactive and driven with a strategic mindset
  • Excellent written and verbal communication skills
  • Proficient in social media platforms and analytics tools
  • Strong organizational and multitasking abilities
  • Experience in content creation, including photography and video production, is a plus
  • Expertise in social media advertising and paid promotions
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Flexibility to travel up to 10% of the time


Life at Fowler

For 70 years, Fowler Packing has provided thousands of employees the opportunities to build a rewarding career that includes continued education, robust corporate culture, competitive compensation, benefits packages, and paid sick and holidays. Additionally, all employees enjoy complimentary meals at one of our two on-site cafeterias, and on-site health clinic visits at no cost.

Fowler Packing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.