Automotive Digital Media Buyer

3 weeks ago

Fresno, United States Mendez Media Marketing Full time

Job Title: Automotive Digital Media Buyer 


Company: Mendez Media Marketing, Inc 


Location: Fresno, CA or remote (if out of area) 


Employment Type: Full-Time 


Who is Mendez Media Marketing: You won’t be able to find out much on our website because we are in the middle of a rebrand Sara Mendez started this company 18 years ago and its growth has skyrocketed. Post pandemic, we are on another growth trajectory, intentional growth, and ready to evolve to who we are growing to become. As a result, we need a passionate, skilled digital media professional with automotive experience. Why? Because automotive dealerships are a large focus, but not the only focus, of our company. This means we are a bunch of folks who work hard and love to play hard too. Our agency believes that data will reveal the best strategy... if you know how to analyze it. We are a bunch of data nerds mixed with some creative cool kids too Our headquarters happens to be in Fresno, but our clients are all over the country. We are totally open to remote team members but also value building strong internal relationships 


Job Summary: Mendez Media Marketing is seeking a highly skilled and motivated Automotive Digital Media Buyer to join our dynamic team. The ideal candidate will be responsible for planning, negotiating, executing and reporting digital media campaigns across various platforms, with a focus on the automotive industry. This role requires a strong understanding of digital advertising, data-driven decision-making, and a passion for the automotive sector. 


Key Responsibilities: 


  • Media Planning & Buying: Develop and execute digital media strategies tailored to automotive clients, ensuring maximum ROI. This includes managing PPC campaigns, programmatic ad buys, display, video, eblast, CRM and social media ads. 
  • Campaign Management: Monitor, analyze, and optimize campaign performance across multiple digital platforms, including Google Ads, Facebook Ads, and automotive-specific ad networks. 
  • Budget Management: Oversee media budgets, ensuring efficient allocation of funds to maximize campaign effectiveness while staying within client budgets. 
  • Market Research: Conduct market research to identify new opportunities, trends, and consumer behavior patterns within the automotive industry. 
  • Client Collaboration: Work closely with clients to understand campaign objectives, provide insights, and recommend strategies that align with client goals. 
  • Performance Reporting: Generate detailed reports on campaign performance, including key metrics such as impressions, click-through rates, conversion rates, and return on ad spend (ROAS). Present findings and recommendations to clients and internal teams. 
  • Vendor Relationships: Negotiate with digital media vendors and platforms to secure the best rates and placements for our clients. 
  • Stay Updated: Keep abreast of the latest trends, tools, and technologies in digital media buying, particularly within the automotive sector. 


Qualifications: 


  • Experience: Minimum of 3-5 years of experience in digital media buying, with a strong focus on the automotive industry. 
  • Technical Skills: Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools. Experience with analytics tools like Google Analytics is required. 
  • Analytical Mindset: Strong ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance. 
  • Negotiation Skills: Proven track record of negotiating media buys and securing favorable rates. 
  • Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively. Must be willing to meet with clients via virtual meetings and in-person.  
  • Team Player: Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. 
  • Automotive Knowledge: A passion for the automotive industry and a deep understanding of its unique marketing challenges and opportunities. 
  • Travel: Some travel may be required.  


Benefits: 


  • Competitive salary (based on experience) and performance-based bonuses. 
  • Comprehensive health, dental, and vision insurance. 
  • Opportunities for professional growth and development. 
  • A dynamic and supportive work environment. 


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