Director of Sports Marketing

5 days ago

Los Angeles, United States Goodr Full time
About Goodr

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.

PURPOSE: We want to leave the world better than we found it in ways that are unique to an individual’s personal journey. But, what does that even mean??? It means:

  • PURPOSE PROJECTS: Team members have the opportunity to create their own project for making the world a better place.

Fun Fact: One purpose project resulted in a team member raising over 1 million dollars to build a track for a Los Angeles school

About The Role

Alert the sports enthusiasts Call all athlete aficionados Was your childhood filled with non-stop athletics? Did you not only play every sport, but also memorize the stats of all your favorite professional players? Did you send non-stop letters in the mail to superstar athletes inviting them to your 8th grade birthday party so you could impress your classroom crush? Was Sporty Spice your favorite Spice Girl??

If any of the above resonates, then you're in luck because goodr is on the hunt for a sporty leader to join the team as our newest Director of Sports Marketing & Partnerships. In this role, you'll get to flex your sports expertise by strategizing ways to make goodr stand out in the active eyewear industry. You'll represent the brand at activations, cultivate relationships with athletes, and analyze the performance of all our sport marketing.

Responsibilities

  • Planning, coordinating, and executing all athlete related branding and marketing activities
  • Define and implement marketing strategies for our defined sports, driving brand awareness and favorably positioning goodr in the active eyewear industry
  • Oversight of on-brand athlete, partnership, social and event initiatives specific to our defined sports
  • Collaborate closely and effectively liaising with other internal departments, such as Creative, Product, Sales, Media, Social, Events and PR
  • Ensuring all contractual obligations are met and executed by team members
  • Manage budget for all sports initiatives, ensuring efficient and effective use of resources
  • Identify key trends and opportunities in the sports industry through research and analysis
  • Monitor and analyze the performance of sports marketing campaigns, making data-driven recommendations for improvement
  • Act as a brand ambassador for goodr, representing the company at activations and events
  • Lead and mentor a team of sports marketing professionals
  • Continuously evaluate and improve sports marketing and athlete partnership processes, ensuring continual growth and effectiveness
  • This role is in the Sports Marketing & Partnerships team and will report directly to the Chief Marketing Officer
  • Perform other related duties as assigned

About The Ideal Candidate

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • Loves everything above
  • Asks a lot of questions
  • 6+ years of proven working experience in Sports Marketing
  • Previous experience leading sports marketing and/or partnerships team
  • Strong understanding of athlete management and partnerships
  • Solid organizational skills including attention to detail and multitasking skills
  • Skilled with budget management
  • Strong working knowledge of Asana is a BIG plus
  • Loves the work more than a paycheck
  • Thinks planning and organizing are fun
  • Loves to create order out of chaos
  • Is happy to give away credit to their team
  • Loves getting and giving feedback
  • Is into personal growth
  • Thinks Fun is being great (not partying)
  • Is proactive and an independent problem solver (Can you google a question?)

What You Get

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it)
  • Paycheck... obviously. Salary range: $145k - $165k, final number dependent on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.
  • No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 6 weeks to complete and you'd be expected to start on a specific date.

  • Application
  • Fill out a form with basic questions
  • 20 minute introductory meeting with HR team member
  • 20 minute culture interview with a HR team member
  • 90 minute virtual interviews with peers and manager
  • Final assignment and presentation in person
  • Offer

To Get The Process Started, Submit The Following

  • Resume
  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
  • Links to projects or groups you’re involved with (if you have them)
  • A drawing of an octopus fighting a pirate (not joking)*
  • We accept submissions using accessibility tools.

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