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Digital Marketing Associate

2 months ago

Baltimore, United States Erickson Senior Living Full time
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Location:

Erickson Senior Living

Erickson Senior Living, headquartered in Baltimore, Maryland is a national provider of senior living and health care with campuses in 11 states—and growing.  Erickson Senior Living develops and manages senior living communities and health services across the country. We achieve industry–leading results in customer satisfaction, driving high occupancy, and positive health outcomes.

We are seeking a Digital Marketing Associate to join our marketing team  In this new role, you will coordinate and assist with all digital marketing projects, testing, presentation development, and ongoing tactical optimizations across all our digital marketing channels. You’ll play an important role in maintaining the relationship between key stakeholders: the Digital Marketing and Strategy Team, the Marketing Operations Team, the Web Team, and the Force Team in IT. 

What we offer

  • PTO, volunteer hours, and competitive benefits packages including medical, dental, vision for eligible team members, in accordance with applicable state law

  • 401k for all employees 18 and over with a company 3% match

  • Education assistance, certification reimbursement and access to over 6,000 courses through our online learning library, designed to enhance your current skills and build new ones

  • Onsite medical centers, providing wellness visits and sick care for all employees over 18 years of age

  • A "career for life" approach to professional and personal development for our greatest asset; our team members 

  • A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values

  • Free onsite parking at all of our communities and corporate offices

Compensation: p>

How you will make an impact

  • Coordinate the creation of digital marketing campaigns, including compiling and maintaining spreadsheets and other documentation for the requirements, data components, and tracking.

  • Distribute digital marketing creative assets and manage the review process.

  • Partner with Marketing Operations and Web Development teams to develop and document processes for new digital marketing projects and ensure all digital marketing initiatives are being requested and conducted in a timely manner.

  • Assist digital marketing team members as needed for managing the digital marketing measurement platforms of Google Analytics, and Salesforce Sales Cloud, and Marketing Cloud.

  • Support the use of all digital marketing platforms and systems for content strategy, social media, email marketing campaigns, search engine optimization, and paid search/paid social, as needed.

  • Collaborate with digital marketing team members to conduct quality assurance requirements for all website enhancements across all community websites, the corporate website, and other ancillary ESL websites as required.

  • Collaborate with digital agencies and third-party partners to support achieving maximum results for paid search and other digital advertising efforts.

What you will need

  • Minimum of 2 years experience working in a digital marketing role.

  • Experience using digital marketing and database platforms, including content management systems (e.g., Drupal), social media management platforms (e.g., BrandWatch), CRM/ESP (e.g., Salesforce Sales Cloud and Marketing Cloud), survey/feedback tools, testing platforms (e.g., VWO) and call tracking software (e.g., p>

  • Knowledge of MS Excel, Word, PowerPoint, and Google docs/sheets.

  • Working knowledge of digital communication lead nurture channels, including email marketing and SMS mobile marketing.

  • Experience using digital advertising in support of measurable lead generation and customer acquisition efforts.

  • Basic understanding of website usability and functional design best practices for websites and landing pages. 

Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.