Brand Manager
2 days ago
Join the Frank Beverage Group Family of Companies Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.
Frank Beverage Group offers a great working environment & benefit program to full time employees:
- Great work and social environment
- Paid Time-Off
- Health Insurance
- Dental Insurance
- 401k Savings Plan
- Company Paid Life, Short Term and Long Term Disability Insurance
- Flexible Spending Benefits
- And more
Responsibilities:
- Acts as primary contact for an assigned group of suppliers. Develops relationships with supplier representatives and provides consistent updates on goals and programs.
- Develops and executes supplier brand programs including establishing discount pricing, forecasting sales, and advising order services team on inventory levels.
- Executes brand standards and marketing plans, creates local brand programs, and evaluates retail pricing and profitability for the company and retail accounts.
- Establishes, builds and maintains relationships with key internal and external stakeholders including key retailers and suppliers.
- Secures and expands distribution in assigned territory by setting benchmarks and calling on accounts both independently, and also with sales managers and sales representatives; includes responsibility for monitoring brand plans and execution at retail.
- Strategically partners with suppliers to enhance the company long-term brand equities.
- Works with suppliers to establish priorities and identify opportunities to grow distribution and revenue.
- Identifies and monitors brands for code date issues; works with sales managers to create plans to move all product through retail accounts.
- Maintains knowledge of the brand portfolio and promotions.
- Conducts brand presentations in sales meetings; actively participates in meeting with sales managers and sales representatives.
- Develops and manages supplier and internal sales budgets.
- Orders point-of-sale materials for programs; communicates availability and approves point-of-sales material requests.
- Conducts product training and tastings for retail staff, as needed.
- Recruits and develops relationships with potential new suppliers.
- Maintains expert level knowledge of product portfolio and promotions.
- Works on special projects assigned by management.
- Bachelor's degree in marketing or related field or equivalent experience is required
- 3 years of on or off-premise experience and previous sales experience within the beverage industry preferred
- Experience in the Consumer Product Goods (CPG) industry is preferred
- Brand management and or management experience preferred
- Industry professional certifications preferred
- Attention to detail
- Good planning and organizational skills
- Excellent verbal and written communication skills
- Polished sales and presentation skills
- Strong informal and formal presentation skills
- Proficient in the use and reporting of eoStar, route accounting software program and other industry applications
- Ability to direct and manage multiple priorities
- Knowledge of business and management principles and leadership techniques
- Able to handle change on-the-go
- Results driven, energetic and proactive
- Ability to coach, train, motivate, influence. Demonstrated ability to develop and lead a team of people.
- Analytical skills
- Ability to handle adversity and pressure
- Knowledge of sales techniques and tactics including required steps of a sales call - PROFIT
- Professional composure
- Adaptability and ability to assist a variety of internal customer groups and varying personality types on a daily basis; ability to work with challenging customers internally & externally
- Strong collaborations skills, demonstrated ability to balance the competing needs of various stakeholders
- Ability to make decisions timely with appropriate amount of information available
- Negotiation Skills
- Maintains expert level knowledge of product portfolio and promotions
- Knowledge of supplier quality assurance standards
- Knowledge of supplier marketing guidelines and appropriate use of brands in displays and partnerships
- Knowledgeable of key state and federal regulations governing alcohol distribution services such as legal drinking age, licensing, use of free goods and outdated product replacement.
- Deep understanding of pricing and promotions and able to calculate costs and pricing to ensure costs and profitability
- Valid driver's license, proof of insurance and reliable transportation
- Ability to acquire and maintain necessary liquor sales persons permit
- May need to work evenings, weekends and holidays as necessary
- Ability to travel and stay overnight for business meetings and related activities
- Must be able to lift, carry, push and pull up to 40 pounds on a regular basis and up to 160 pounds on an occasional basis
- Ability to crouch reach and grasp
- Ability to sit in car for extended periods
We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.
Frank Beverage Group is proud to be an Equal Employment Opportunity/Affirmative Action Employer.
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