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Salon Business Partner

2 months ago

Washington, United States L'Oreal USA, Inc Full time

Job Title: Salon Business Partner

Function: Commercial

Supervisor Title: District Manager, OMNI Sales

Location: Remote (Reston, VA)

SalonCentric, a subsidiary of L'Oreal USA, is the premier distributor of salon professional products in the United States. Through its hundreds of stores, national field sales force and sub-distribution network, SalonCentric promotes the finest professional beauty brands and educates stylists on the latest products and trends.

JOB SCOPE:

The Salon Business Partner (SBP) is responsible for influencing and ensuring the growth and development of the local Stylist and Salon community by supplying the best products, education, and innovation the professional beauty industry has to offer. The SBP is responsible for meeting and exceeding sales objectives within their assigned territory by leveraging brand-provided education, sales promotions, and professional business development. The SBP will coordinate within our OMNI channels and brand partners on essential education and training events to drive promotional opportunities in salons and stores. Attend prominent industry trade shows and events with clients and prospects for an opportunity to win and deepen customer relationships.

DUTIES AND RESPONSIBILITIES:

  1. CONSULTATIVE SALES: Salon Business Development - Leverages our OMNI channel support teams to prospect, procure and develop salon relationships by way of tailored and comprehensive salon business plans for our local Salon Partners. Collaborates with small business owners within an assigned territory to identify and develop a plan of long-term success. To influence existing and win new partnerships through utilizing our industry leading tools and expertise to influence and increase market share.
  • Promote and employ our industry leading multi-faceted business strategies and services to develop trusting and profitable long-term partnerships within assigned territory.
  • Conduct regular meetings and consultations with salon business owners to understand their goals, challenges, and opportunities, and provide tailored solutions and support.
  • Leverage our OMNI channel approach of in-salon, in-store and ecomm business channels to provide a 360 approach and meet our accounts where they need to be met.
  • Collaborate with internal business leaders to develop and execute sales strategies, education initiatives, and promotional activities.
  • Monitor and analyze sales performance and market trends to identify opportunities for growth and improvement, specifically related to salon business partnerships.
  • Responsible for achieving monthly, quarterly, and annual sales objectives for the defined geographical territory and all assigned accounts.
EDUCATION & TRAINING: Supports salon business success by coordinating and collaborating with our internal brand partners to schedule, promote and fulfill education and promotional events including but not limited to area classes, industry shows and events, virtual workshops, and in-salon education.
  • Partner with salon leadership to develop and execute training and education planning meetings based on the needs and goals of the salon owner and staff.
  • Leverage and integrate third-party partners and enhance clients' business acumen resulting in more stable salon operations.
  • Stay up-to-date with industry trends, competitor activities, and market developments to ensure a competitive edge, particularly in relation to salon business dynamics.
  • Coordinate and facilitate training and education sessions and workshops for beauty partners, specifically designed to address the needs and interests of salon business owners.
  • Utilize company resources and tools to leverage loyalty programs for salons and stylists.
ADMINISTRATION & PLANNING: Manages remote-order entry with company-provided tools as well as other administrative duties as needed. Strong participation in all regional and national sales meetings.
  • Ability to harness the power of digital platforms and social media to engage and influence the local salon and stylist community and grow sales.
  • Effectively manage all administrative aspects of the role in a timely manner to include but not limited to daily order entry and regular maintenance of customer information and activity within our sales reporting systems.
  • Responsible for monitoring diversion by continually assessing and monitoring the appropriate amount of product that each customer should be ordered based on their size, client count, and the number of service providers within the salon/spa location.
  • Provide regular updates and reports to internal stakeholders on the progress and effectiveness of beauty partner programs, with a specific focus on small business relationships.

REQUIREMENTS:

  • High school degree required, bachelor's degree strongly preferred.
  • Minimum of one (1) year demonstrated outside sales experience or beauty industry experience with emphasis on consultative selling.
  • Demonstrated outside sales experience or equivalent industry experience.
  • Demonstrated consultative and customer service skills.
  • Demonstrated understanding and ability to harness the power of social media.
  • Excellent communication both verbal and written as well as presentation skills.
  • Must be highly organized, flexible, goal-oriented, and results-driven.
  • Possesses a valid state driver's license, good driving record, and required auto insurance policy levels.
  • Must live within assigned sales territory.
  • Position requires frequent and sometimes prolonged driving of a car, walking, and standing. Uses professional judgment during all business activities.
  • Excellent computer skills - Windows-based (MS Office) systems and applications.
  • Knowledge of Salesforce.com a plus as well as social media understanding and usage.
  • Role will include significant travel, up to 75%, to cover accounts within assigned geographical area.

This position requires intermittent supervision as the incumbent will be working independently the majority of the time in the field. This role is responsible for direct interaction with salons and independent stylists and will be required to negotiate and react quickly with regard to business decisions, with the manager's approval for key decisions.

This position requires significant travel, up to 75%, to current and potential clients. It also requires attendance at conventions, shows, educational classes, and other special events that may require overnight travel and/or some weekends. All work may necessitate the lifting of promotional materials and products up to 25 pounds which may also require bending.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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