Associate Media Planner

4 weeks ago

Nashville, United States TBWA\Chiat\Day Full time
Who You Are:

A self-starter, an achiever, and a quick learner, you have a great can-do attitude, are curious and reliable. You persist through challenges and obstacles, breaking down barriers to drive positive momentum and keep those around you actively engaged and motivated.

You are at the early stages of your advertising career with some prior relevant full-time experience, who is interested in pursuing a path in Media Planning. You are passionate about creativity with a positive attitude and a strong work ethic, demonstrated presentation & writing skills and an eagerness to take on new responsibilities.

Experience/Skills
  • 1+ years advertising / media agency or relevant media planning experience, ideally on local/regional retail client (automotive is a plus)
  • Skills: Excel, Powerpoint, strong writing skills, quantitative analysis skills
  • Media Background: Ideal candidate might have technical skills / experience w/ various media planning software such as MediaTools, Media Ocean (DDS), along with media research programs (e.g. Nielsen, Comscore, Kantar, etc).
  • Candidates should be: reliable self-starters, able to learn quickly, able to perform tasks accurately and in a timely manner. We would like a team member with a 'can-do' attitude.
What You'll Do:
  • Associate Media Planner for Nissan United, Tier 2 HQ Team
  • The Media Planner works across the Market Planning, Field Execution, and Model and Channel Planning teams to service the Nissan Corporate Market team while supporting the T2 Field Media teams.
Key Responsibilities
  • Business Strategy
    • Compile weekly performance insights by model
    • Compute model spend for all segments (SUV, Sedan/EV, Trucks)
    • Compute In Market spend and performance metrics for all models to track trends
    • Pull media inventory pacing data from Tableau and enter into pacing docs
    • Ensure budgets are accurate with Prog and Social teams
  • Budget Management
    • Update investment / budget docs and upload to system
    • Track and save authorization approvals
    • Draft emails to investment and send updated authorizations to Field teams
    • Communicate monthly Near Market model priorities to Digital Solutions team
    • Create quarterly authorizations and estimates in DDS / Prisma
    • Clear invoices
  • Media Research / Planning
    • Conduct media & market research for the development of media recommendations
    • Develop media partner POVs, as needed
    • Maintain library of research tools / resources for annual media planning, updating list periodically, and managing username / password conventions and vendor rep contact info for all tools (i.e. Nielsen, ComScore)
    • Track status and progress of Digital Activation partner tests
  • Support Supervisor and Retail Media Lead in developing initial campaign strategies and communication to the T2 Field, Digital Activation, and Digital Solutions teams
  • Daily interaction with HQ Media and Tier 2 Field Teams with opportunity for limited client interaction
Who We Are:

We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, digital & social, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.

Nissan United is housed within TBWA, AdWeek's 2021 Global Agency of the Year and one of Fast Company's Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world's greatest brands and home to Apple's dedicated TBWAMedia Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams.

Nissan United Values

Our creative product is everyone's responsibility.

We are tough on work. We are kind to each other.

When we take care of each other, the rest takes care of itself.

Key Nissan United attitudes:
  • Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;
  • Collaboration: Self-confidence without a big ego; work with all types of people;
  • Integrity: What we say is what we do; it is honesty and respect in our dealings with people;
  • Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.


Location:

Given the nature of our Media team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to Nashville, TN, in the near future (first 30 days of employment).

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don't let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.

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