Media Planner

Who We Are

BUNTIN is a fiercely independent, full-service, Adweek-recognized Top U.S. Ad Agency. Headquartered in Nashville for more than 50 years, our $230MM, 130-person agency proudly serves a roster of tenured clients, including Perkins American Food Co., SERVPRO, Trex, the Chinet Brand, Huddle House, Community Health Systems, the Tennessee Education Lottery, ORIJEN pet food, and Cracker Barrel. Our mission is to build Brand Conviction in a world that too often stops at Brand Attention.

Channel Strategist

Position Overview:

The role of the Channel Strategist is to support development and implementation of strategic media solutions that meet Clients goals, while managing all day-to-day media plan stewardship. You will be a key contributor to the overall strategic plan development and activation by building their understanding of BUNTINs media process, systems, and tools and build/strengthen core relationships with both Clients and industry partners.

Key Responsibilities

INDUSTRY RELATED

• Solidify media planning knowledge (channel strengths and weakness, emerging strategies, etc.)
• Stay current on industry news and evolving media trends
• CLIENT FOCUSED

1. Working with Brand (Account) Team counterparts, understand and manage Clients day-to-day business and goals. Establish oneself as an extension of the Agency and Clients marketing team.

• Develop understanding of all Clients products/services, marketing goals and objectives, media requirements, target consumer and budgets
• Build strong relationships with Clients and partner agencies at an appropriate level
• Manage plan revisions, ad hoc requests

1. Attend and participate in client meetings at an appropriate level

• PLAN DEVELOPMENT
• Day-to-day development of sound, strategic media plans, based on client marketing direction, guidance/input from manager and understanding of media principles.
• Collaborate with manager to build knowledge of which media research and analytic tools are most effective given the project needs.

Use syndicated planning resources, such as MRI/Simmons, Vivvix/MediaRadar, Claritas, and systems such as MediaTools.

• Understand the brands target audience in terms of marketing, media planning and buying.
• Work with manager on development and presentation of planning decks. Ensure inclusion of media planning principles (e.g., reach, frequency, efficiency, and KPI measures)
• Develop and present competitive presentations in conjunction with Brand (Account) Team as needed
• Work with activation teams to obtain planning inputs such as costs, avails, media weights, etc.

PLAN IMPLEMENTATION

• Develop and issue buy authorizations and buying guidelines to the activation teams.

1. Certify that campaigns have been built out, insertion orders have been issued & vendor confirmed for all channels, and that creative materials are being issued in the proper timeline.
2. Ensure all goals are accurately entered in Prisma/OX and estimates are being tracked.
3. Review completed schedules; write Client buy recaps and posts.
4. Ensure all media package contracts/IOs are in house.

• PLAN STEWARDSHIP: In coordination with activation team

1. Manage the flow of any plan changes/revisions based on altered marketing direction from Client, including ensuring revisions are clearly labeled and outlined.
2. Campaign performance:
3. Review and issue to Client schedules, buy recaps and post reports.
4. Ensure media campaign adjustments are updated in Prisma/OX and revised IOs are pushed to digital partners.
5. Financial:
6. Ensure that all necessary media authorizations are in house and tracked.
7. Review billing materials within Client schedule.
8. Traffic:

• Ensure accuracy and timeliness of traffic flow and advise on any specific traffic challenges.

Key Behavioral Competencies:

Motivated individual with strong interest/passion for the media industry

Dedicated team player, with passion for presenting new ideas.

Foster good working relationship with Brand Team and client teams.

Ability to effectively interact with BUNTIN departments.

Always maintains professional demeanor.

Demonstrates strong work ethic, commitment to projects.

Maintains strong relationships with media partners.

Advocate for BUNTIN and BUNTIN processes/policies.

Solution-oriented; demonstrates creativity and agility when problem solving and multi-tasking.

Maintain a strong level of accuracy in all deliverables.

Strong written and verbal communication skills

Background:

• 2-4 years media planning experience
• Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word)
• Experience using Mediaocean a plus (Prisma/OX)
• Knowledge of fundamentals associated with cross-channel planning (TV, Cable, Digital, Video, Audio, Social, Print, Direct Mail)
• Solid understanding of media math, terminology
• Proficiency with basic analytical tools (MRI/Simmons, R/Fs, etc.)
• Familiarity with MediaTools
• Client relationship management experience (preferred)
• Experience developing plan presentations.

BUNTIN Culture

BUNTIN is headquartered in a completely revitalized 1920s-era train maintenance shed in Nashvilles Railyard District. We embody the legacy of hard work thats taken place in this railyard day after day through the work we do for our clients. We uphold five core values: Adventure, Ingenuity, Forthrightness, Kindness, and Team. These make up the foundation of who we are and how we treat each other.

In addition to the work we do for our clients, we contribute time and money to AdHope, our fully integrated, employee-led cause branding capability that creates great work that does good in our world. Through AdHope, weve given more than $1M in donations and grants supporting community causes and more than $5M in in-kind services supporting not-for-profit or related organizations.

Our mission is to build Brand Conviction in a world that too often stops at Brand Attention. This is as true for our team members as it is for our work with client partners. In addition to our benefits package, we offer five paid days of Conviction Time Off so each team member can pursue their passions outside of work. CTO days can be used for things like coaching a team, creating art, writing a story, taking a mission trip, and more.