Senior Manager, Marketing Programs

Epic Research is the leading performance-based marketing firm in the financial services sector, serving some of the largest banks and financial institutions in the country. We help companies acquire, activate, and retain customers through innovative, data-driven strategies that power high-performing direct marketing campaigns — both offline and online. Our team is made up of direct marketing experts and former credit card and retail banking professionals with decades of operating experience. That makes us the only performance-based marketing service provider founded and run by former credit card executives — people who’ve been in our clients’ shoes and know what it takes to deliver results. At Epic, you get the best of both worlds: the scale and sophistication of top-tier financial services marketing work combined with the agility of a small, fast-moving team. Your contributions will be visible, your ideas will be heard, and your work will directly impact the success of our clients and of Epic. If you thrive in a collaborative, action-oriented environment and want to grow your career while helping leading financial institutions achieve measurable results, we’d love to meet you. Role Overview The Senior Manager, Marketing Programs is a client-facing, hands‑on role that blends campaign execution, creative development, and client relationship management. You’ll manage day-to-day marketing programs across one or more financial services products — from credit cards and personal loans to home equity, education refinance, deposits and more. This is an ideal opportunity for someone who wants to grow their career in direct marketing and financial services. You’ll work closely with senior leaders, colleagues across Marketing, Finance, and Analytics, vendors, and clients, gaining valuable exposure to every stage of the campaign lifecycle. The ideal candidate will have experience in direct marketing with an aptitude for tactical execution and strategic thought, attention to detail, strong abilities with both numbers and writing, and comfort working with (or learning about) a number of products across a diverse set of clients while applying direct marketing fundamentals. Epic believes in hiring motivated individuals who are smart, driven, and collaborative. This role reports to a Senior Director of Marketing and is based at our Wilmington, DE headquarters with a hybrid work schedule. Key Responsibilities Client & Project Management Support and help drive day-to-day client relationships and communications, ensuring campaigns move smoothly from concept through launch Support and help drive the development of tactical timelines and deliverables, coordinating with internal teams, clients, creative resources, and external partners (credit bureaus, list processors, production suppliers, digital developers, etc.) Prepare and actively participate in internal and external (client or vendor) planning/status meetings, presenting updates and recommendations Campaign Execution Translate client objectives into clear campaign requirements, documentation, and marketing matrices Work closely with designers, and also write compelling copy as needed, to create marketing collateral that resonates with the target audience, aligns with the client’s branding, and drives action Manage versioning of marketing collateral As needed, review production and creative audits for accuracy of content, data, specifications, and branding requirements Coordinate client reviews of campaign requirements and collateral to secure final approvals while ensuring quality standards and timelines are met Stay updated on industry/competitive trends and best practices in direct marketing, and review campaign results, in order to recommend innovative ideas for marketing campaigns and tests Support supplier invoice payments and client invoice preparation Support reconciliation of internal and client-related documentation Other related activities as assigned Desirable Skill Set At least 5 years of experience in marketing, account management, or a related field Strong project management skills with the ability to manage multiple campaigns simultaneously and juggle diverse tasks in a fast‑paced, deadline‑driven environment Exceptional attention to detail, organization, and proofreading skills Ability to understand and document detailed campaign processes and requirements Comfort with calculations used in direct marketing campaign management and invoicing Experience working directly with clients and vendors preferred Affable personality with strong history of effective relationship building skills and collaboration Strong verbal and written communication skills; ability to communicate confidently with stakeholders Proficiency with Microsoft Excel, PowerPoint, and Word; familiarity with Google Sheets, Adobe Acrobat, and Outlook B.S. or B.A. degree in Marketing, Business, Communications, or a related field Familiarity with direct marketing principles (direct mail, digital, test design) strongly preferred What We Offer A high‑visibility role where your contributions directly impact client success Exposure to senior leaders and mentorship from former credit card executives and direct marketing experts Career development opportunities with a clear path to advancement A collaborative, action‑oriented culture where ideas are encouraged and rewarded Competitive compensation and benefits Hybrid work schedule with a supportive Wilmington‑based team Bottom line: At Epic, we’re a small team doing big things in financial services marketing. If you want to grow your skills, own meaningful work, and help leading banks achieve results, this is the place for you. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Project Management and Information Technology Industries: Advertising Services #J-18808-Ljbffr