Senior Digital Marketing Specialist

1 week ago

Wilmington, United States FirstPRO Full time

We are seeking a Senior Digital Marketing Strategist to join our digital marketing team and help build data-driven, multichannel campaigns that drive awareness, engagement, and demand. This role acts as a lead strategist, collaborating with business unit marketing managers to design programs that balance brand-level visibility with account-based marketing (ABM) precision. The strategist will leverage our customers digital toolkit, including paid media, SEO, webinars, HubSpot automation, and ABM platforms, to deliver measurable impact. The ideal candidate brings a strategic mindset, analytical rigor, and a genuine curiosity for how AI is reshaping marketing. Key Responsibilities Campaign Strategy and Planning Partner with business unit marketing managers to design integrated digital programs aligned with business objectives. Use tactics such as paid media, SEO, email automation, and webinars to drive both broad and targeted marketing initiatives. Balance brand awareness and ABM approaches to engage priority audiences and accounts. Account-Based Marketing Build ABM-informed strategies using tools like Demandbase, 6sense, Vector, and Influ2. Apply intent data and predictive insights to personalize digital engagement for high-value accounts. Align campaign planning and reporting with Salesforce, ensuring marketing activity supports pipeline goals. HubSpot and Nurture Strategy Use HubSpot as a central platform for campaign deployment, measurement, and automation. Design and optimize automated nurture programs, segmentation strategies, and lifecycle workflows. Leverage HubSpot data to inform targeting, scoring, and audience insights. Innovation and AI Integration Explore and apply AI tools and methodologies to improve marketing performance, personalization, and efficiency. Prepare our customers digital presence for AI-powered search and discovery (AIO/GEO). Stay on the cutting edge of emerging digital channels, tools, and strategies, and champion innovation within the team. Measurement and Continuous Improvement Analyze performance across channels using data from HubSpot, Salesforce, GA4, and other sources. Provide actionable insights and recommendations to optimize campaigns and improve ROI. Share learnings across teams to standardize best practices and accelerate impact. Qualifications 7+ years of B2B digital marketing experience, ideally in legal, financial, or compliance industries. Strong understanding of ABM, digital campaign development, and marketing funnel strategy. Hands?on expertise with marketing automation (HubSpot) and CRM systems (Salesforce). A strong understanding of how tactics and channels like SEO, paid media, webinars, email, and the website combine to form cohesive campaigns. Analytical and data?driven, with the ability to connect insights to business outcomes. Passionate about AI and innovation, with a track record of adopting new tools and approaches. Excellent collaboration and communication skills across teams and stakeholders. Seniority level: Mid?Senior level Employment type: Full?time Job function: Information Technology Industries: Staffing and Recruiting Referrals increase your chances of interviewing at firstPRO, Inc by 2x #J-18808-Ljbffr

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