sr manager, marketing programs

Location: Wilmington, Delaware

Job Type: Permanent

Compensation Range: $70, ,000 per year

We are seeking a Senior Manager, Marketing Programs to join our team in a role that strategically blends campaign execution, creative development, and critical client relationship management.

You will be responsible for managing the day-to-day marketing programs across a diverse and high-profile portfolio of financial products, including credit cards, personal loans, home equity, and more. This is an ideal position for an ambitious individual seeking comprehensive exposure to the entire campaign lifecycle, working closely with senior leaders, colleagues in Marketing, Finance, and Analytics, as well as external vendors and clients.

If you are eager to advance your career in direct marketing and financial services by driving measurable results, we encourage you to apply

Responsibilities:

• Client Relationship Management: Support and help drive day-to-day client relationships and communications, ensuring campaigns move smoothly from concept through launch.
• Timeline and Coordination: Support and help drive the development of tactical timelines and deliverables, coordinating with internal teams, clients, creative resources, and external partners (including credit bureaus, list processors, production suppliers, and digital developers).
• Meeting Participation: Prepare and actively participate in internal and external (client or vendor) planning/status meetings, presenting updates and recommendations.

Campaign Execution

• Campaign Requirements: Translate client objectives into clear campaign requirements, documentation, and marketing matrices.
• Creative Development: Work closely with designers, and also write compelling copy as needed, to create marketing collateral that resonates with the target audience, aligns with the client's branding, and drives action.
• Quality Assurance: Manage versioning of marketing collateral and, as needed, review production and creative audits for accuracy of content, data, specifications, and branding requirements.
• Approval Management: Coordinate client reviews of campaign requirements and collateral to secure final approvals while ensuring quality standards and timelines are met.

Continuous Improvement & Administration

• Innovation and Optimization: Stay updated on industry/competitive trends and best practices in direct marketing, and review campaign results, in order to recommend innovative ideas for marketing campaigns and tests.
• Financial Support: Support supplier invoice payments and client invoice preparation.
• Documentation: Support reconciliation of internal and client-related documentation.

Qualifications:

• Experience: A minimum of 5 years of experience in marketing, account management, or a related field.
• Project Management: Strong project management skills with the ability to manage multiple campaigns simultaneously and juggle diverse tasks in a fast-paced, deadline-driven environment.
• Attention to Detail: Exceptional attention to detail, organization, and proofreading skills.
• Process Documentation: Ability to understand and document detailed campaign processes and requirements.
• Analytical Comfort: Comfort with calculations used in direct marketing campaign management and invoicing.
• Communication & Collaboration: Strong verbal and written communication skills; ability to communicate confidently with stakeholders. Possesses an affable personality with a strong history of effective relationship building skills and collaboration.
• Client & Vendor Interaction (Preferred): Experience working directly with clients and vendors is preferred.
• Technical Proficiency: Proficiency with Microsoft Excel, PowerPoint, and Word. Familiarity with Google Sheets, Adobe Acrobat, and Outlook.
• Education: B.S. or B.A. degree in Marketing, Business, Communications, or a related field.
• Direct Marketing Knowledge (Preferred): Familiarity with direct marketing principles (direct mail, digital, test design) is strongly preferred.

JOBID:

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.