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Marketing Coordinator

2 months ago

Calabasas, United States HomeServices of America Inc Full time

Berkshire Hathaway HomeServices California Properties, award winner of the Real Estate Agency Brand of the year in the 26th annual Harris Poll EquiTrend Study and a leader in the real estate industry, is currently looking for a Marketing Coordinator with impeccable follow through and exceptional communication skills, verbal and written etiquette to join our Calabasas office.

The Marketing Coordinator provides sales associates with administrative, marketing, social media, general office, and computer assistance support. We are seeking a "Director of First Impressions" who is genuinely passionate about helping customers and clients while providing the utmost customer service experience.

Job Duties and Responsibilities (Essential Job Functions) This job description is intended to be a general guideline for applicants, employees and managers. Management reserves the right to modify job responsibilities, expectations and qualifications. Actual position responsibilities may vary. Refer to position supervisor or human resources for specific duties and performance expectations.

Marketing

  • Develop and produce promotional materials. Responsibilities include layout design and modification to accommodate active listings and branding objectives, coordination of content, graphic design support, editing and proofing, transmission and coordination with printer to meet stated publication deadlines. Handle special marketing print needs.
  • Provide advertising and other creative consultation support. Develop, coordinate, schedule and review the various broadcast, Internet, newspaper, magazine, development and seminar advertisements. Supply ad calendar and ad copies to agents and clients.
  • Manage agent and property photos.
  • Coordinate and support Virtual Tours.
  • Organize proper channeling and completion of marketing forms and data between the marketing department and sales offices.
  • Coordinate training of sales associates relating to current marketing programs, issues and events.
  • Create brochures, flyers/postcards, marketing materials, and other promotional pieces.
  • Assist in our online marketing campaigns and business development.
  • May create letters to clients, presentation materials, sales associate introduction cards, and prepare buyers and sellers guides.
  • Capture and analyze data trends and generate reports.
  • Conduct orientation training to new sales associates during the on-boarding process and maintain and continuously update on-boarding marketing materials.
  • Conduct small group training sessions on BHHSCP marketing tools or social media tools.
  • Assist new agents in setting up their office, accessing Multiple Listing Service (MLS), and training on computer applications, tools and office equipment.
  • Step in for Regional Marketing Manager as required with regards to managing Asana and presenting at sales meetings.
Social Media/Web
  • Plan and publish daily content for social platforms (Instagram, Facebook, Twitter, YouTube), interact with Social Media Influencers, and bloggers.
  • Create content and interact directly with agents/customers, marketing team and sales team.
  • Make recommendations for cutting-edge social media content and help define social media direction.
  • Be actively engaging with our clients and fans: re-sharing content, commenting on content, responding back to comments as well as either answering messages or directing those people to the correct resource.
  • Establish regular and meaningful social media reporting and share insights.
  • Write and develop social media copy and maintain updates on our social media accounts.
  • Work to consistently increase our social media reach and engagement with existing audiences and develop strategies to identify and capture new audiences to grow our online community and build brand advocacy.
  • Set up and update client and customer sphere of influence databases; and create farming database for sales associates.
  • Maintain internet by updating company website and sales associate's personal websites/pages.
Administrative
  • As the first point of contact, provide administrative, clerical and technical support to management and sales associates which may include: assisting sales associates with sending and receiving company e- mails, providing computer assistance, ensuring forms are stocked, answer phones, greet visitors, route mail, prepare schedules and maintain lobby - on a daily basis.
  • Maintain office equipment to ensure they are operating efficiently and assist sales associates with any troubleshooting needs which may include Wi-Fi and internet.
  • May train new staff and serve as back-up to other office.
  • Perform any additional marketing-related responsibilities as requested or assigned.
Performance Expectations
  • Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
  • Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality.
  • Establish and maintain positive and productive work relationships with all staff, customers and business.
  • Demonstrate the behavioral and technical competencies necessary to effectively complete job Take personal initiative for technical and professional development.
  • Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.
Required Education & Experience:
  • Associate's degree in Business marketing, communications; or equivalent work experience and knowledge.
  • Experience in social media, social media marketing and social media channels/platforms.
  • Graphic design experience.
  • A minimum of two years administrative-related experience.
Required Skills:
  • Knowledge of real estate, bulk mail procedures, title and/or mortgage business is preferred.
  • Skilled in client servicing & creating, editing, and promoting various marketing, and social media content.
  • Competent technology skills to include basic MS Office skills, experience with communication device technologies and familiarity with iOs, Android, MAC and PC platforms.
  • Strong computer skills; must be proficient in Microsoft Office, Adobe Creative Cloud products, including InDesign.
  • Excellent interpersonal, written communication and presentation skills.
  • A strong customer-service focus and the ability to work as a member in a team-oriented environment.
  • Ability to prioritize and handle multiple issues and projects concurrently. Strong organizational skills with a high degree of quality and detail orientation.
  • Ability to work under pressure.
  • Effective analytical, problem-solving and decision-making skills.
  • Experience using MLS platform in the real estate industry is a plus.


Wage:$25 - $29 hourly; actual wage is based upon education and experience.

Benefits:Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Location: Calabasas, CA 91302

Equal Opportunity Employer