Director of Food

3 weeks ago

Denver, United States Sage Hospitality Full time
Why us?

Sage Hospitality Group is set to hire a Director of Food & Beverage Marketing to join us in Denver, Colorado

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We're not afraid to forge our own path. After all, it's what industry leaders do. That's why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do-it's really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us

Job Overview

The Director of Food & Beverage Marketing is responsible for SRC's demand-generation platforms, including online ordering, reservations, private dining sales, menu management, guest-facing digital profiles and restaurant websites. Oversees the set-up and maintenance of up-to-date content and assists restaurant property teams with all needs related to these platforms. Assists with restaurant website best practices to promote current happenings, make content changes and increase reservations. In conjunction with the corporate marketing team, ensures proper use of marketing tracking links throughout digital channels. The ideal candidate is someone who is highly organized, tech-savvy and has the ability to learn new systems quickly. They thrive in a fast-paced environment and are comfortable with the art of the pivot. They can manage multiple competing priorities and effectively prioritize workload. Must be able to write well, with proper spelling and grammar, and ensure content is on brand and in voice. This position will also be expected to provide regular reporting and related insights from their demand-generation channel portfolio.

Responsibilities

• Oversee the set-up and continued maintenance of up-to-date content on demand-generation channels including but not limited to OpenTable, Tock, TripleSeat, Google My Business, Yelp, TripAdvisor, SevenRooms and Bento Box, as well the maintenance of up-to-date menu content via Marqii.

• Work with restaurant teams and VP of Digital Marketing to develop dedicated digital and email marketing, re-marketing and loyalty campaigns for SRC's online ordering channels and reservations platforms, leading to channel growth, new guest acquisition and guest loyalty.

• Work with restaurant teams to ensure proper configuration of reservation platforms and private dining sales tools, including collaborating with IT teams to ensure floorplans match between SRC tools and POS.

• Conduct website audits and assist with restaurant website best practices.

• Oversee content and visual assets to ensure brand presence and integrity across all channels, including online review and listing sites properties (e.g., Yelp, Google, TripAdvisor, OpenTable, etc.).

• Assist property teams with best practices for email marketing campaigns, assist in setting up templates and targeting.

• Oversee paid digital advertising on demand-generation channels.

• In partnership with IT team and VP of Digital Marketing, ensure the integrity of integrations between systems.

• Ensure consistency of storytelling and brand messaging across all channels and email marketing campaigns, as well as consistency of tracking across all digital content and outbound links.

• Work with VP of Digital Marketing to benchmark, measure, track and analyze the performance of demand-generation channels, content and campaigns/digital marketing initiatives. Use this reporting to drive improved content, marketing initiatives and decisions. Ensure insights and learnings lead to measurable actions.

• Stay up to date with the latest trends and best practices in the restaurant digital space, including online ordering, online marketing and measurement. Communicate trends to restaurant teams and optimize strategy to incorporate those trends.

• Set ambitious growth, engagement and web traffic goals on all platforms and hold properties and agencies accountable to those goals.

• Create processes and procedures to ensure effective planning and utilization of time and resources.

• Work with VP of Digital Marketing and properties to define their messaging and content priorities on each channel to ensure alignment with brand identity and property positioning.

• Act as administrator of these platforms and manage property access as needed.

• Work with corporate marketing team to advise and collaborate on integrated marketing strategies.

• Collect eCommerce reports from multiple data sources and compile results for SVP of Marketing.

• Organize monthly internal and property marketing update meetings on behalf of Corporate Marketing team.

OTHER RESPONSIBILITIES

• All other duties as assigned, requested or deemed necessary by management.

Qualifications

Education/Formal Training

A four-year college degree or equivalent education/experience

Experience

Required to have a minimum of 3-4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

• Strong interpersonal, verbal and written communication skills

• Familiarity with tech stack: OpenTable, Tock, BentoBox, MyEmma, Yelp

• Excellent comprehension and literacy required to read letters, help prepare contracts and proposals

• Ability to negotiate effectively

• Excellent attention to detail and multi-tasking skills

• Professional appearance and manner

• Computer literacy, specifically MS Word for Windows

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasional standing. Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

Office, hotel, and restaurant environment

This position description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the associated with the position. May perform other duties as assigned.

Benefits

  • Eligible to participate in Sage bonus plan
  • Unlimited paid time off
  • Medical, dental, & vision insurance
  • Eligible to participate in the Company's 401(k) program with employer matching
  • Health savings and flexible spending accounts
  • Basic Life and AD&D insurance
  • Company-paid short-term disability
  • Paid FMLA leave for up to a period of 12 weeks
  • Employee Assistance Program
  • Great discounts on Hotels, Restaurants, and much more.
  • Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

** The application period will be open for approximately 30 days or until a suitable candidate is identified. We encourage qualified individuals to submit their applications within this timeframe.

Salary

USD $100,000.00 - USD $120,000.00 /Yr.

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