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Content Marketing Manager

1 month ago

Kennesaw, United States Carrier Full time
Country:
United States of America
Location:
CAG10: ALC HQ 1025 Cobb Place Blvd, Kennesaw, GA, 30144 USA
In 1902, Willis Carrier solved one of mankind’s most elusive challenges by controlling the indoor environment through modern air conditioning. His invention enabled countless industries, promoting global productivity, health and personal comfort.

Today, Carrier innovations are found across the globe and in virtually every facet of daily life. We create comfortable and productive environments, regardless of the climate. We safeguard the global food supply by preserving the quality and freshness of food and beverages. We ensure health and well-being by enabling the proper transport and delivery of vital medical supplies under exacting conditions. We provide solutions, services and education to lead the green building movement. These mark just a handful of the ways that Carrier works to make the world a better place to live, work and play.

Each day, the team at Carrier is working to meet some of the most unique and exciting global challenges in heating and air conditioning. To continue to maintain our role as a global leader, we are always looking for talented, ambitious individuals to join us. If you thrive in a fast-paced environment and are looking for an opportunity to develop your career, then we have a great opportunity for you.

ABOUT THE OPPORTUNITY:

We are seeking a seasoned Content Marketing Manager to join the Carrier Building Technologies Marketing team. This position will lead the development of engaging content to enable our sales teams and channel partners to generate leads for our portfolio of building automation brands.

KEY RESPONSIBILITIES:
  • Design content marketing strategies roadmap with both short-term and long-term goals.
  • Undertake content marketing initiatives to help achieve business targets.
  • Work closely with product marketing teams to develop impactful marketing materials for the promotion of new and current products.
  • Design, develop, and update marketing collateral including cutsheets, brochures, and sales aids.
  • Create and sustain content for company websites.
  • Optimize content considering SEO, SEM, and Google Analytics.
  • Drive sales results by simplifying complex systems for marketing communications and collateral. Be able to present and explain in an effective and concise manner.
  • Ensure materials are accurate, meet branding standards, and are available for sales teams and channel partners.
  • Participate in demand generation activities across various traditional and digital media channels to articulate the benefits of our products and services. Activities may include managing and planning customer events, tradeshows, conferences, and webinars, and creating collateral, pitch decks, press releases, newsletters, case studies, and social media content to create awareness and generate demand.


REQUIRED QUALIFICATIONS
  • Bachelor’s Degree
  • 8+ years of content marketing experience
  • Ability to travel ~10% to quarterly customer regional meetings, annual distribution conferences, customer or distributor events/site visits, and agency/vendor/supplier visits.


PREFERRED QUALIFICATIONS
  • Bachelor’s Degree in Marketing or Engineering is highly preferred
  • Marketing experience with 8-10 years experience in roles of increasing responsibility
  • Experience with building automation systems a plus
  • Experience with Adobe CreativeSuite tools (InDesign, Photoshop, Illustrator)
  • Strong project management skills
  • Strong communication skills with ability to interact within a cross functional team of Engineering, Sales, Product Management, Marketing professionals, and external Marketing Agencies
  • Excellent problem solving and analytic skills
  • Highly organized with strong attention to detail, while also able to manage multiple priorities
  • Sense of urgency, self-initiative, commitment, and sense of ownership
  • Superior follow-up and follow-through skills


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RSRCAR

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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