Digital Product Manager

2 months ago

Kennesaw, United States Yamaha Motor Corporation, USA Full time

Yamaha has an excellent opportunity for a Digital Product Manager to join our team in Kennesaw, GA. The Digital Product Manager will be a key leader in driving business vision, prioritization and execution to increase customer lifetime value and create an exceptional digital experience for Yamaha Owners.

What you’ll be doing:

  • Work cross-functionally with key leaders at Yamaha to define and iterate vision & roadmap for the Yamaha’s owner experience.
  • Lead the process to define and prioritize the owner’s experience features and functions to improve the digital experience for Yamaha owners leveraging key performance indicators such as adoption, engagement, sales and customer lifetime value in collaboration with internal teams and stakeholders.
  • Make data-driven decisions and communicate how success is measured and financial impacts of products being delivered.
  • Organize, prioritize and refine business requirements & plan analytics for customer-facing functionality and experience.
  • Continually evolve and enhance the digital customer experience (e.g. design, creative, functionality, content, messaging, etc.) to improve product adoption, product usage & engagement, customer lifetime value and other key metrics.
  • Participate in the selection of new tools and vendors. Manage external vendors including scope definition, contract management and successful project execution including project scope, budget and timeline.
  • Rigorously monitor competitor activities & industry trends to take preemptive and responsive actions as appropriate.
  • Other duties as assigned.

Decision Making:

  • Product strategy & roadmap, vendor management, backlog prioritization.

What you’ll need to be successful:

Bachelor’s degree in business, marketing, computer science, project management or similar required. MBA preferred.

  • At least 3 years of product management experience in customer digital experience leading customer-facing initiatives. Experience in automotive, powersports industry or related is a plus.
  • Experience using personalization to improve digital customer experiences.
  • Experience with mobile apps, websites, and a variety of digital software packages including content management, analytics, testing and optimization and others.
  • Able to make impactful decisions by integrating data analysis, domain expertise, and feedback from internal partners and users.
  • Demonstrates a strong curiosity about the technology behind products, coupled with advanced data fluency.
  • Proven experience communicating project status updates and long-term strategic plans to diverse audiences; senior leadership, stakeholders, peers, etc.
  • Experienced in collaborating across multiple businesses to develop business strategies and manage competing priorities.
  • Adept at creative problem-solving, able to develop contingency plans based on continuous feedback.
  • Experienced in project planning and progress monitoring.
  • Excellent organizational, documentation and communication skills
  • Experience with agile development methodologies.


Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles

What’s in it for you:

  • 401(k) and Profit Sharing
  • Fertility Benefits
  • 37.5-hour workweek
  • Medical, Dental, Vision
  • Life and AD&D Insurance
  • Wellness Program
  • Short-Term Disability Coverage (for hourly roles)
  • Long-Term Disability
  • Student Debt Repayment Benefits
  • Ability to borrow Yamaha product

Reports to: Department Manager


Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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