Director, Brand Strategy
15 hours ago
About the Role The Director of Brand Strategy & Insights is responsible for developing comprehensive and innovative marketing strategies across all of Banana Republic's marketing activities that align with the brand's overall business objectives and target customer segments. Reporting to the Sr. Director, Brand Strategy & Marketing, you will leverage consumer, product, and strategic insights to create brand and product positioning, messaging, and value propositions for Banana Republic. In this role, you will ensure Banana Republic remains culturally resonant, leveraging deep insights to craft strategies that authentically connect with diverse audiences. In this role, you will own the creation of a forward looking brand framework that sets the team up for successfully delivering on the strategic vision. You will partner closely with Brand Marketing to support the creation of full-funnel marketing plans and campaign briefs, ensuring that all marketing strategies, messaging and creative concepting align to defined brand strategy, identity, and positioning. What You'll Do Develop and implement Banana Republic brand objectives and strategy, including defining and overseeing brand architecture approach, developing a best-in-class messaging strategy, and defining cultural positioning for Banana Republic through a forward looking strategic framework (annual + seasonal). Own the core value proposition and build a strategic competitive positioning for Banana Republic that resonates with consumers and defines how the brand is differentiated from competitors Develop and segment consumer targets based on growth and revenue goals, and drive consumer-led, data-driven strategies that guide the messaging for all Banana Republic products Cultivate a master understanding of Banana Republic's customer personas, including what drives them, how they feel about the brand, and what is resonating in culture across all consumer segments. Work closely with the consumer insights team, ensuring the most relevant insights are available to the broader marketing team. Work closely with the Sr. Director to develop the asset guidelines and formats playbook that will ensure that brand identity, look, and feel come through across all marketing assets and consumer-facing touchpoints Provide governance that works horizontally across Banana Republic products and vertically from awareness platforms through local retail store touchpoints Leverage consumer, product, and strategic insights to create brand and product positioning, messaging, and value propositions that drive cultural relevance and consumer engagement Contribute to the creation of Banana Republic marketing briefs with Brand Marketing Interface regularly with internal and external partners to ensure that creative, marketing plans, and campaigns align to brand strategy, brand identity, and cultural positioning Who You Are 8+ years marketing experience with 5+ years experience in brand strategy, brand management, and/or brand marketing 3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors Experience owning and holistically managing brand strategy development Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels #J-18808-Ljbffr
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Director - Audience Data Strategy
6 days ago
San Francisco, United States Gap Inc. Full timeAbout the RoleThe Director of Audience Data Strategy is responsible for crafting and deploying the qualitative and quantitative research needed to stimulate decisions around Gap Inc.’s approach to audience management. Sitting within the Marketing Intelligence organization and reporting directly to the Senior Director of Audience Intelligence, the you will...
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Director, Talent Strategy
4 weeks ago
San Francisco, United States Highwire Public Relations Full timeAbout us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As...
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Director of Brand Marketing
4 months ago
San Leandro, United States Adamax, Inc. Full timeDirector of Brand Marketing – Adamax Inc. We are seeking an experienced and creative Director of Marketing to lead our brand strategy and product marketing efforts. In this highly visible role, you will be responsible for enhancing and managing our existing brand’s image and assets across all channels as well as lead the creation of new brands. You will...
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Senior Director, Brand and Corporate Marketing
3 weeks ago
San Francisco, United States Culture Amp Full timeAbout the Role As the Senior Director of Brand and Corporate Marketing, you will be instrumental in shaping and amplifying Culture Amp's brand narrative. You will ensure cohesive and compelling messaging across all touchpoints, creating customer experiences that drive engagement and loyalty. This position reports directly to the Chief Marketing Officer. This...
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Director, Brand
3 weeks ago
San Diego, United States Neurocrine Biosciences Full timeWho We Are:At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.What We Do:Neurocrine Biosciences is a...
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San Francisco, United States The MENA Catalysts, Inc. Full timeContextThe MENA Catalysts in San Francisco aims to build a team of “world-class athletes” at all levels, including a director in go-to-market strategy, practice development, and ally-building in the “halls of power.” This is not a public relations role, but it is stunningly high profile. We are seeking an ambitious, calm, focused full-time director...
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Commercial Director
4 months ago
San Francisco, United States Decathlon Full timeCompany Description Decathlon is an innovative sports designer, manufacturer, and retailer with a mission to sustainably make sports and the outdoors more accessible to everyone. Founded in 1976 in France, Decathlon is one of the leading sporting goods companies in the world. It has over 100,000 employees working in 70 countries. In the USA, the largest...
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Senior Director, Market Access Strategy
1 month ago
San Francisco, California, United States Pacira Pharmaceuticals Full timeAbout Pacira BioSciencesPacira BioSciences is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for healthcare practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing...
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Content Marketing Strategy Director
3 weeks ago
San Francisco, California, United States Earnest Current Job Openings Full timeAbout Earnest Current Job Openings:The Senior Manager, Content Marketing position at Earnest Current Job Openings will report to the Head of Brand and Content. This role plays a crucial part in the company's mission to deliver high-quality content that resonates with the target audience.Key Responsibilities: Develop and implement a comprehensive content...
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Marketing Lead
4 weeks ago
San Francisco, California, United States Constellation Brands Full timeMarketing Lead - Luxury Wine Brands**Job Summary**We are seeking a skilled Marketing Lead to join our team at Constellation Brands, a leading wine industry leader. This role will be responsible for developing and executing strategic marketing plans to drive growth and profitability for our luxury wine brands.**Key Responsibilities*** Develop and execute...
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San Francisco, United States NavitsPartners Full timeManager - Digital Content & Creative Strategy General Summary & Scope • Support the Director of Social Creative in building a robust, long-term digital content strategy for platforms like Instagram, TikTok, YouTube, Threads, and Pinterest. • Convert business priorities into ongoing content franchises, leveraging social platforms to enhance brand...
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Senior Manager
6 days ago
San Francisco, United States Gap Inc. Full timeAbout the RoleThe Sr. Manager of Audience Data Strategy is responsible for crafting and deploying the qualitative and quantitative research needed to stimulate decisions around Gap Inc.’s approach to audience management. Sitting within the Marketing Intelligence organization and reporting directly to the Director of Audience Data Strategy, the you will be...
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Director, Web Strategy
18 hours ago
San Francisco, United States Chime Full timeAbout the role Chime is seeking a leader to join our marketing team supporting all things Web. In this role you will define and drive the strategy of compelling website experiences that attract, inspire, engage, and convert prospective customers on chime.com. This role requires a high level of collaboration with teams across Marketing, Product, Web...
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Executive Director
4 weeks ago
San Francisco, United States Jeff Harris and Associates Full timeThe Executive Director is an employee of Sequoia Living, which has general oversight of the Sequoias San Francisco and all related business entities. The Executive Director is responsible for the financial, operational and strategic success of the Sequoias San Francisco, leading local staff in meeting the organization’s quality standards and targeted...
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Executive Director, Portfolio Strategy Marketing
2 months ago
San Francisco, United States Pacira BioSciences, Inc. Full timeAbout PaciraPacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions...
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San Francisco, United States salesforce.com, inc. Full timeDirector, Strategy and Operations, Salesforce AIAbout SalesforceWe're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your...
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Executive Director, Portfolio Strategy Marketing
3 weeks ago
San Francisco, United States Pacira BioSciences. Full timeAbout Pacirau00A0u00A0u00A0u00A0 Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to...
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Executive Director, Portfolio Strategy Marketing
2 weeks ago
san francisco, United States Pacira Pharmaceuticals Full timeDescriptionAbout Pacira Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to...
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San Diego, California, United States Blue Shield of CA Full timeOverviewThe Corporate Communications team at Blue Shield of California is seeking an experienced Strategic Communications Director, Corporate Brand Advocate. In this role, you will be responsible for promoting the company's brand and reputation with all audiences.Company OverviewThe Corporate Communications team is responsible for promoting the brand and...
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Director of Commercial
1 month ago
San Francisco, United States AccorHotel Full timeAs Director of Commercial for Fairmont San Francisco you will be responsible for the oversight of Sales Marketing and Events including Budget/P&L expense and revenue forecasting advertising marketing developing and writing business plans attracting mentoring and retaining best in class talent and ownership relations.Responsibilities: You will be responsible...
