Director, Brand

3 weeks ago

San Diego, United States Neurocrine Biosciences Full time

Who We Are:

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.

What We Do:

Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, endometriosis and uterine fibroids, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders.

About the Role:

This position will be responsible for all patient marketing activities for INGREZZA (valbenazine) capsules in the US. The Director, Brand will be responsible for driving the development, implementation, and execution of patient and caregiver marketing strategies to support brand objectives based on market knowledge, customer insights, and brand strategy. This position will work closely with a broad array of stakeholders to drive execution of brand plans and will be responsible for all elements of the promotional platform for patients and their loved ones. They will also be responsible for ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Digital Marketing, Commercial Analytics, Corporate Communications, Patient Advocacy, Marketing Operations, Field Sales, Sales Training, Legal, Regulatory, Medical Affairs, Regional Marketing Managers, other members of the brand team, and agencies.

Your Contributions (include, but are not limited to):

  • Leads the development and execution of an integrated consumer strategy and campaigns across all channels, including brand positioning, disease state education, concept design, and messaging.
  • Leads the development and execution of the brand's operational plan, including business planning activities, budgeting, strategy, and marketing communications.
  • Serves as a subject matter expert for all patient marketing initiatives, including Direct-to-Consumer TV and media, creative production, performance updates, patient testimonials, and the patient journey.
  • Fosters strong partnerships with Digital Marketing, Commercial Analytics, Corporate Communications, Patient Advocacy, the Promotional Review Committee and other functions to ensure aligned objectives and implementation of brand strategies.
  • Oversees the creation of all consumer-facing print, video, and digital materials.
  • Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; leverages market insights and research to drive continuous improvement, growth, and strategic direction.
  • Serves as patient marketing representative on Promotional Review Committee for brand. Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines.
  • Manages external agencies to ensure successful development and execution of marketing programs aligned with brand strategic imperatives.
  • Fosters a meaningful and collaborative relationship with Field Sales, representing the voice of the patient and ensuring strategic alignment between patient marketing initiatives and field goals.
  • At all times, ensures compliance with all corporate policies, regulations and laws.
  • Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
  • Other duties as assigned.

Requirements:

  • BS/BA degree in scientific or business discipline and 15+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market.
  • Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction.
  • In-line brand marketing experience, including commercial launch OR Master's or MBA degree preferred and 13+ years of related experience OR PhD and 10+ years of related experience.
  • Extensive previous managerial experiences also required.
  • Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization.
  • Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively.
  • Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact.
  • Deep consumer marketing expertise; TV media and production experience strongly preferred.
  • High analytical acumen with the ability to translate complex data and insights into a clear and compelling story for leadership and cross-functional partners.
  • Experienced people leader.
  • Thorough understanding of the brand development process.
  • Strong leadership attributes to generate commitment and constructively resolve issues.
  • Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals.
  • Able to travel, up to 25%.

Neurocrine Biosciences is an EEO/AA/Disability/Vets employer.

We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description.

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