Marketing Operations Assistant Co-Op

3 weeks ago

Waltham, United States Massachusetts Medical Society Full time

The Massachusetts Medical Society is at the forefront of health care - leading the way as the state's professional membership association for physicians and publisher of the New England Journal of Medicine, NEJM Catalyst, NEJM Evidence, and the NEJM Journal Watch family of specialty publications, and through our education products for health care professionals: NEJM Knowledge+, NEJM Resident 360, NEJM Healer and our accredited and comprehensive continuing medical education programs.

At the core of all we do is the dedication and commitment of our employees. Consider joining an organization that is consistently recognized as a Top Place to Work.

The Marketing Operations Assistant Co-Op entails working as a member of the Marketing Operations team within the Customer Experience and Marketing department of the Massachusetts Medical Society's Publishing Division, which publishes the New England Journal of Medicine, NEJM Catalyst, NEJM Evidence, and NEJM Journal Watch newsletters. She/He/They will gain valuable experience in marketing operations and marketing technologies such as marketing automation, onsite contextual messaging ad serving, ad campaign management, landing page optimization, web analytics and campaign reporting.

Responsibilities:

The person in this position will be responsible for providing ongoing support for a wide variety of marketing operations initiatives including ad campaign planning and scheduling, campaign set-up, testing and QA, email and ad campaign reporting, research, and some administrative office responsibilities.

The candidate will work on some or all of the following tasks and projects:

* Create marketing campaign reports
* Assist with marketing campaign analytics and reporting for email promotions and ad campaigns (contextual messaging and banner ads)
* Manage promotions in e-newsletters and website properties
* Traffic and report on onsite ads for marketing campaigns
* Review test emails, verify links, and validate that landing pages and ecommerce pages are functioning properly
* Perform QA and testing of landing pages and ecommerce pages
* Create documentation for campaign reporting processes
* Assist with other projects as needed

The candidate will have the opportunity to learn and become proficient in marketing operations and marketing technologies, including marketing automation, ad serving, Web Analytics software and ecommerce page functionality. The candidate will also learn to use a variety of campaign reporting tools. Excel proficiency is required, but training will be provided as needed on all other systems.

Learning Opportunities:

The candidate will have the opportunity to learn about marketing operations, marketing technology tools, campaign planning, strategy, and tactics from a highly respected organization with strong brand recognition. The candidate will become an integral part of the Marketing Operations team and will learn to work with new systems, juggle various priorities, manage multiple projects simultaneously and work with a variety of business stakeholders supported by Marketing Operations, all of which will help the candidate develop their career path. The candidate will participate in marketing operations meetings with exposure to developing strategy, tactics, and analysis for marketing campaigns. This is an excellent chance to be exposed to, participate in and build experience with all aspects of marketing operations in a collaborative, supportive and fun environment.

Required Experience

The candidate should possess excellent organizational skills, exceptional attention to detail, the ability to manage multiple projects, strong communication skills, an interest in and understanding of marketing operations and technology, a desire to learn or familiarity with web analytics, a strong problem-solving ability, and experience working with spreadsheets and databases. Knowledge of MS Word, Excel, and PowerPoint are preferred. An understanding of Business Intelligence and Web Analytics principles and terminology is a plus, but not mandatory.

Work Schedule

The work hours are Monday - Friday, 8:30 - 4:30, however the student can arrange a flexible schedule.

Massachusetts Medical Society is an Equal Opportunity Employer: Min/Fem/Vet/Disabled

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