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Associate Director, Paid Social

3 months ago

Chicago, United States PUBLICIS GROUPE Full time

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

POSITION SUMMARY

Spark Foundry is looking for an Associate Director to join our Performance Media team. The Associate Director position requires the ability to apply Search & Social knowledge and expertise to actionable insights and recommendations. The Associate Director will partner with the Search & Social Managers in driving strategic Search & Social expertise within the team, help to develop innovative Search & Social strategies to meet and exceed client business objectives, and lead tactical execution and optimization of Search & Social programs.

Our award-winning paid search and social teams work across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid search and social media expert who is keen to submerge themselves into a number of projects.

RESPONSIBILITIES

* Lead the development and implementation of paid search and social campaigns (including budget management) for assigned clients, including branded and direct response campaigns
* Leverage search and social best-practices across all campaigns
* Ensure all paid search and social campaign billings are up to date and all finance queries are followed up in a timely manner
* Analyze paid search and social campaign performance against client KPI's and report on trends and insights to key stakeholders
* Develop skills by participating in ongoing training, workshops, etc.
* Support in new business pitches and related work as necessary

Qualifications

* 5+ years of Paid Search & Social campaign management experience
* Experience in applying search and social marketing to brand-building and direct response initiatives
* Strong command of search and social platform research and reporting resources
* Knowledge of syndicated research tools
* Familiarity with third-party ad serving technologies
* Technically strong quantitative skills, including analytical abilities and math proficiency
* Demonstrated critical thinking and problem solving abilities
* Solid verbal and written communication skills
* Polished presentations skills are a must
* Ability to work successfully with teams on multiple projects under tight deadlines
* Desire to work in an industry which is constantly evolving and presenting new and unique challenges
* Ability to sell ideas clearly and deliver value
* Self-driven to meet and exceed revenue and goals for our clients

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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