Manager, Paid Social
1 month ago
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
Job DescriptionThe Manager of paid Social is the day-to-day steward of paid social media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Manager is expected to apply social mastery to deliver against the client(s) goals. They will work closely with their associate director to develop and communicate all strategies while owning tactical execution. In addition, the Manager is responsible for the day-to-day management of the Social Analyst(s), including project management, to ensure timely tasks and career development.
Role Objectives:
- Develop yearly, quarterly, or program strategic tactical plans based on business goals. This involves developing KPIs, Partner Selection, and unconventional ideas.
- Responsible for data analysis for yearly/quarterly brand reports, ad-hoc requests, and media POVs
- QA and oversee trafficking of approved plans into social platforms.
- Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, budget accuracy vs. strategy flowcharts).
- Manage the client relationship with day-to-day contacts and partner agencies (where applicable) by ensuring a seamless communication process.
- Own communications and partnerships with vendors
- Develop and recommend optimizations and testing plans.
- Proactively identify areas of improvement in the team's processes and agendas.
- People’s management: educate and train junior team to handle day-to-day tasks
- Oversee analyst’s management of campaign budgets, pacing, and bid adjustments.
- Maintain communication with Associate Director and Director on day-to-day account
- Work closely with the Analytics and Brand Experience team
- Project manage custom work with different partners, such as filters, AR, etc.
- 3+ years of paid social media experience, ideally in an agency environment.
- Mastery of social platforms. Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization).
- Understanding of analytics and data interpretation.
- Excellent written, verbal, and interpersonal communication skills.
- Presentation design and presentation skills are a must.
- Demonstrated critical thinking and problem-solving skills.
- Excellent project management and organization skills.
- Ability to work successfully with teams on multiple projects under tight deadlines.
- Proven leadership ability.
- Collaborative approach/attitude.
- Certifications on social platforms (Meta, TikTok, Snapchat, and Pinterest) are highly preferred.
- Genuine interest in the digital media space and enjoys staying up to date on industry trends
- Experience using paid media to complement earned media campaigns and meet business objectives
Additional Information
#LI-Hybrid
Req # 24-7795
All your information will be kept confidential according to EEO guidelines.
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