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Senior Paid Social Specialist
2 months ago
LaSalle Network has partnered with a vibrant, boutique digital marketing agency located in the heart of downtown Chicago in hiring a Senior Paid Social Specialist. This agency specializes in creating bespoke marketing strategies that drive results for a diverse clientele. Their team thrives on creativity, collaboration and a commitment to excellence.
We are seeking a dynamic and experienced Senior Paid Social Specialist to join their growing team. The ideal candidate will have a proven track record in managing and optimizing paid social campaigns across multiple platforms including Meta (Facebook & Instagram), TikTok, LinkedIn, Snapchat and Pinterest. This role requires a strategic thinker who can analyze data, manage budgets and deliver outstanding results for clients.
Senior Paid Social Specialist Responsibilities:
- Develop, implement and manage paid social media campaigns across Meta, TikTok, LinkedIn, Snapchat and Pinterest
- Collaborate with the creative team to produce compelling ad creatives that resonate with target audiences
- Conduct audience research and create detailed targeting strategies to maximize campaign effectiveness
- Monitor and analyze campaign performance, providing regular reports and actionable insights to clients and internal stakeholders
- Optimize campaigns to meet and exceed key performance indicators (KPIs) such as ROAS, CTR and conversion rates
- Stay updated with the latest trends and best practices in paid social media and digital marketing
- Manage and allocate advertising budgets efficiently to ensure maximum ROI
- Work closely with clients to understand their business goals and develop strategies to achieve them
- Mentor and support junior team members, fostering a collaborative and innovative team environment
Senior Paid Social Specialist Requirements:
- Bachelor's degree in Marketing, Advertising, Business or a related field
- 2+ years of experience in paid social media advertising
- Proficiency in managing campaigns on Meta (Facebook & Instagram), TikTok, LinkedIn, Snapchat and Pinterest
- Strong analytical skills and experience with social media analytics tools
- Excellent understanding of audience targeting and segmentation
- Creative mindset with the ability to generate engaging ad content
- Strong communication and interpersonal skills
- Ability to work onsite in downtown Chicago one day per week
- Proven track record of delivering successful paid social campaigns
- Experience with A/B testing and data-driven optimization
Interested candidates are invited to submit their resume, cover letter and examples of past paid social media campaigns to this Senior Paid Social Specialist position today We look forward to reviewing your application.
Thank you,
Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: .pdf