Sales Technical Business Development Director

4 days ago

Austin, United States Cadence Design Systems Full time

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology. Working with the Global Account Director and Cadence’s corporate and product marking teams, the goal of the Technical Sales/Business Development Manager is to build and align strategic co-selling and communication collaborations between Cadence and a Tier 1 eco-system Partner. These goals may include shifting/elevating the brand, creating alignment opportunities, generating co-selling leads, or increasing sales via new partner channels.
You will be responsible for envisioning, planning, developing and managing the top 2-4 annual business, marketing-initiated public relations/brand activities in relation to Arm and Cadence’s strategic and brand initiatives. You will be working with Cadence’s Partner, including your counterpart to grow joint business and/or marketing campaigns and align executives and operations based on current market trends, competitors and tactical events-based opportunities. The role requires active engagement with both internal and external stakeholders to drive focused and effective strategies and programs that deliver measurable business development, relationship and public relations results.
Overall Objectives of the Position:
Act as the main interface between Partner and Cadence marketing teams; maintain positive and productive relationships
Increase market share of both Cadence and Partner — promote mutually beneficial expansion of market share, brand perception and partner channels
Expand existing customers’ perception of Cadence capabilities for both Cadence and the partner
Nurture partnerships with an eye on possible long term business relationship
Developing and directing the development of partner-focused programs, content and collateral to drive partner channel sales and awareness
Actively promote partner engagement by planning and producing awareness activities such as campaigns, content and events
Identify, plan and execute memorable public relations or in person event experiences that align to business goals and objectives
Training sales as to the value proposition of the Partner
Generate and support Cadence sales teams to develop qualified leads through ecosystem evaluation
Strategic product development opportunities based on observed need or gaps in the portfolio
Enhance stickiness of Cadence relationship to key partner(s)
Opportunity to introduce Partner to new customers, potentially via internal sales training
Report and analyze program performance and sales pipeline to ensure ROI for investments and efforts
Required Skills/Abilities:
Excellent verbal and written communication, including storytelling and content writing skills.
Program management experience
Min 5-7 years of Business Development / Partner marketing experience around EDA and at least one of Datacentre compute, client/mobile, automotive or IoT/embedded markets.
Strong understanding of marketing strategies and practices.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
The annual salary range for California is $169,400 to $314,600. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.
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