Marketing and Design Coordinator

2 weeks ago

Glastonbury, United States Interpreters and Translators, Inc. Full time
Title: Marketing and Design Coordinator Reports to: Marketing Manager Department: Marketing Location: Glastonbury, CT | USA  Position Overview   Reporting to the Marketing Manager of the company, the Marketing Coordinator will provide ongoing support
to the marketing and sales departments. This position supports all of the company’s marketing and growth initiatives by researching, developing, implementing, and coordinating iTi’s marketing presence and efforts.    They will be a key contributor to the strategic execution of all marketing and media initiatives, from conception to completion, exhibiting strong KPI presence withing the marketing department and performing within schedules and budgets, to achieve the company’s growth targets.  This person needs to model and act in accordance with iTi’s mission, vision, and core values at all times.    The following key accountabilities ensure the critical success of this position:  
  •  Support the Marketing Manager in Planning, Illustrating, Preparing, Coordinating and Executing on all design concepts in relations to both digital and print including but not limited to website, ads, social media, collateral, and trade show materials.
  •  Communicate marketing campaign deliverables, objectives, and timelines to them while providing instructions for promotion or use. 
  •  Develop and maintain an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed.  
  •  Conduct research to analyze competitive landscape, market trends and customer behavior. 
  •  Analyze the effect of different online and offline channels on each other, develop and implement innovative strategies for improvement and growth.  
  •  Using the collected intelligence and data, develop appropriate strategies to optimize potential opportunities. 
  •  Manage brand and style guidelines to ensure consistency and engagement.
  •  Planning and managing trade shows, conferences, customer events, webinars, trainings, and meetings by identifying, coordinating, and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts. 
  • Research and develop promotional items for current and future events that build the positive and attractive image of the company, to generate more leads. 
  •  Communicate and coordinate with vendors in execution of the promotional items needed.  
  • Participate in the promotion of company-organized events through all marketing channels. 
  •  Proactively update job knowledge by participating in educational opportunities: reading professional publications, attending webinars, maintaining personal networks, participating in professional organizations etc. 
  •  Collaborate with teams and departments to ensure marketing campaigns are effective to achieve company goals. 
 Required
Knowledge, Skills, and Behaviors:  
  • Bachelor’s degree: Major or Minor in business, journalism, marketing, and/or communications or proven equivalent work experience. 
  • At least 2+ years’ experience in marketing or related professional services 
  • Enthusiastic and self-motivated, with the ability to lead projects proactively.  
  • Meticulous attention to detail, with an overall passion for continuous improvement  
  • A strong eye for visual composition
  • Effective time management and organizational skills. 
  • Ability to manage several projects at a time.
  • Innovative and creative, with a logical and methodical approach to problem solving.  
  • Credible and articulate, with excellent communication, presentation, and interpersonal skills. 
  • Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority. 
  • Strong proficiency with Microsoft Office Suite. 
 Preferred
Knowledge, Skills, and Behaviors: 
  •   2 -year minimum Graphic design experience with Adobe Suite using Illustration, InDesign, Photoshop, Premiere Pro
  •   Experience with social media management 
  •   SEMRush and/or WordPress experience a bonus.  
  •   Nice to have:  Photography and Videography
Languages 
  •   Fluent in written and spoken English. Bilingual preferred. 
  iTi is an equal opportunity employer.  All employment decisions are made without regard to race, color, age, gender, gender identity or expression,
sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status, or any other
basis prohibited by law. EO 

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