Digital Marketing Specialist

2 weeks ago

Glastonbury, United States Interpreters and Translators, Inc. Full time $55,000 - $65,000
Reporting to the Marketing Manager of the company, the Digital Marketing Specialist will provide ongoing support to the marketing and sales departments. This position supports the company’s digital growth initiatives by researching, developing, implementing, and managing iTi’s digital presence and tracking effectiveness of marketing efforts. 

 The individual will be responsible for defining and implementing measurement strategies that align with clients acquisition and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight.

This person needs to model and act in accordance with iTi’s mission, vision and core values at all times.

The following key accountabilities ensure the critical success of this position:

 30% Lead and drive PPC campaign strategies to ensure maximum ROI and meet iTi digital growth targets.

  • Develop, implement, analyze and optimize PPC campaigns on a regular basis

  • Identify campaign objectives and create suitable measurement strategies

  • Benchmark performance across all online channels and measure performance against KPIs

  • Use methodical performance analysis to influence/support campaign strategies

 20% Lead the data collection, analysis and reporting efforts across all platforms to maximize ROI

  • Develop custom marketing dashboard concepts for reporting with SEMRush, Google Adwords and Google Analytics

  • Report on key metrics, analyze and interpret trends and provide actionable insights based on available analytics data

  • Analyze the effect of different online and offline channels on each other, develop and implement innovative strategies for improvement and growth

  • Identify and implement innovative technologies, and improve analytical procedures for SEO, PPC and Data Analysis

  • Utilize available data sources to deep dive and troubleshoot PPC as well as SEO performance issues, and propose methodical optimization solutions

30% Lead web development and optimization efforts and be the internal SEO expert to maximize digital presence, enhance iTi brand image and drive leads

  • Develop strategies and implement SEO optimizations for maximizing visibility and ranking in the major search engines; this includes technical SEO strategies, site structure changes, as well as page layout and navigation considerations.

  • Own link building process and strategies, and perform backlink audits (both internal and competitive)

  • Perform usability testing on new and redesigned websites

  • Monitor, review, and update web site traffic reports

  • Test and track landing page optimization, as well as other conversion strategies

 
20% Proactive personal and professional growth for enhancing digital performance of the organization. 

  • Proactively update job knowledge by participating in educational opportunities: reading professional publications, attending webinars, maintaining personal networks, participating in professional organizations etc.

  • Attend at least one digital marketing conference per year to bring back latest knowledge to the organization

  • Actively participate in digital and web related social and networking groups to ensure continuous exposure to the latest technologies that can assist iTi reach broader customer base

  • Collaborate with teams and departments to ensure marketing campaigns are effective to achieve company goals

Requirements:


Required Knowledge, Skills and Behaviors:

  • Bachelor’s degree: Major or Minor in business, computer science, marketing, and/or communications or proven equivalent work experience

  • At least 3+ years experience in digital marketing or related professional services

  • Enthusiastic and self-motivated, with the ability to lead projects proactively

  • Meticulous attention to detail, with an overall passion for continuous improvement

  • Innovative and creative, with a logical and methodical approach to problem solving

  • Credible and articulate, with excellent communication, presentation and interpersonal skills

  • Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority

  • Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer.

  • Google Adwords and Analytics Certification is a must

  • Strong proficiency with Microsoft Office Suite

Preferred Knowledge, Skills and Behaviors:

  • Basic HTML

  • SEMRush, Hubspot and WordPress experience.

  • Fluent in written and spoken English. Bilingual preferred.
iTi, Inc. is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status, or any other basis prohibited by law. EOE, M/F/D/V

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