Convenience Store Sales Consultant
6 months ago
Overview
The Sales Consultant represents Southern Glazer’s in the market as a member of the Southern Glazer’s family. This individual is passionate, innovative, and self-motivated with a business-oriented and customer-focused mindset. The Sales Consultant’s primary responsibilities are to visit the customer, have the right consultative sales conversations, and increase sales revenue. Face-to-face consultative selling built on trusting relationships drives maximum value to our customer and supplier partners as well as to the SGWS organization.
Duties and Responsibilities:
- Build positive, credible, lasting customer relationships based on trust
- Discover and identify customer business growth needs
- Develop a customer business growth plan for each account
- Analyze data and insights to increase sales, grow customer business, and better achieve objectives
- Build a pipeline of selling opportunities to drive incremental sales above base business
- Regularly and consistently pre-plan account visits with an agenda, service purpose, and selling opportunities
- Prioritize sales activities to achieve objectives based on each customer business growth plan
- Visit accounts regularly, capture visit notes, and build visit plans considering previous visit outcomes
- Maintain deep knowledge of SGWS products and correctly present and position them in each account
- Propose selling solutions to each customer and win the sale using consultative selling skills
- Achieve internal SGWS and supplier objectives as prioritized by management
- Manage customer issue resolution and seek additional opportunities to support the customer’s needs
- Adapt the selling approach based on each customer’s buying styles and individual business needs
- Be knowledgeable and experienced in all accounts staying current with what competitors are offering and how SGWS products are positioned relative to the competition
- Document and maintain account- and customer-specific information in the Proof CRM application
- Participate in sales meetings, on-site training, and supplier events as required
- Perform other duties as assigned
Minimum Qualifications:
- Able to analyze and understand data and information
- Able to leverage SGWS technology to perform duties and responsibilities
- Able to build and structure customer presentations and product proposals
- Proficient in using mobile devices (e.g., iPad®, smartphone) and online communication techniques (email, posting, texting, etc.) in a professional manner
- Able to consistently achieve results, even under tough circumstances
- Able to take responsibility for own actions and results; commits to providing a consistently high level of service to customers, suppliers, colleagues, and management
- Able to communicate effectively through various methods and express self clearly and concisely while appropriately tailoring the message to the audience
- Able to be nimble in ambiguity; be open to change; embrace innovative ideas
- Team player; works collaboratively with others
- Able to work in a fast-paced, results-driven environment
- Able to maintain a valid and current driver’s license
- High School Diploma or GED required
- Able to travel as needed
Preferred Qualifications:
- Bachelor’s degree in Marketing, Business or related discipline
- Working proficiency in Salesforce.com
- Strong working knowledge of SGWS portfolio and products
- Able to quickly learn new information, skills, and/or technology
- Goal-oriented focused, and assertive individual who needs little direction or supervision
- Thrive on creating and selling innovative ideas and demonstrate an entrepreneurial spirit
- Understand retail pricing and can calculate retail margin and markup
Physical Demands
- Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
- Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping
- Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours
- May require lifting/lowering, pushing, carrying, or pulling up to 45lbs
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