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Digital Marketer

2 months ago

Jacksonville, United States Blend Indoor Outdoor Part time $16
Job Description:Join our small business and make a significant impact on our company’s success in reaching our target audience and driving business growth. Blend Indoor Outdoor Inc. encompasses two established retail stores and a growing e-commerce presence. We are looking for someone to help grow, manage, and create content for various social and digital platforms for both shops.

About our shops:Blend Indoor Outdoor is an upscale home decor and gift store specializing in blue & white porcelain, chinoiserie, and grand-millennial style. We currently have a well-established presence on Instagram, with a following of almost 15k, and are working towards consistently improving sales and brand awareness across all our online platforms.

Anita’s Garden Shop and Design is an upscale garden shop and floral design boutique serving Jacksonville for over 35 years. Anita’s Garden Shop has an impressive and loyal following among local residents.

Digital Marketing Coordinator - Job Responsibilities:
  • Develop and implement various strategies and marketing campaigns across all platforms with the goal of growing customer engagement, expanding our brand’s online presence, and driving sales
  • Collaborate with the team to plan and create engaging, high-quality, on-brand content for both shops on a consistent, weekly basis
  • Turn creative ideas into effective marketing campaigns
  • Identify market trends and insights that you’ll use to brainstorm future creative growth strategies
  • Develop and maintain an organized editorial calendar, delegate tasks, and ensure deadlines are met through exceptional communication
  • Analyze and re-optimize marketing strategy regularly using metrics such as KPI’s and ROI’s
  • Research trends and market competition in order to identify and recommend areas for improvement
  • Monitor and engage with customer inquiries, comments, and messages across social platforms promptly and in the brand voice
  • Stay up to date with industry trends and best practices, incorporating them into our evolving social media strategy
  • Participate in weekly and monthly marketing meetings where you’ll provide updates and insights to the marketing team and plan upcoming initiatives
  • Assist with the creation, production, and distribution of all social and email campaigns and other related website content (i.e. blogs)
  • Build a working knowledge of products and company culture through collaboration with the marketing and merchandising teams

Scope:
  • Social media content creation
  • Social media marketing
  • Community management
  • Email marketing campaigns
  • Advertising campaigns
  • Marketing strategy and analytics
  • Some management of online stores

Platforms:
  • Instagram
  • Tiktok
  • Pinterest
  • Shopify
  • Etsy
  • Klaviyo
  • Facebook

Necessary Skills:
  • Analytics
  • Communication
  • Organization
  • Creativity
  • Advertising
  • Strategy
  • SEO
  • Computer skills
  • Up to date on new technologies, marketing trends, and industry best practices
  • Working familiarity with all listed platforms
  • Flexible and versatile
  • Project management & multitasking
  • Time management
  • Attention to detail
  • Adaptable
  • Personable
  • Collaborative

You’d be a great candidate if you…
  • Have a good understanding of social media marketing and can provide documented evidence of building targeted communities for online businesses.
  • Are you looking for a flexible, hybrid schedule?
  • Are interested in a dynamic position and the opportunity to use a wide range of skills
  • Have creative ideas, a strategic approach, and a passion for helping a small business succeed
  • Have a working knowledge of analytics, SEO, and KPI’s and how to use them to create a marketing strategy
  • A plus if you have a background in floral or interior design