Head of Paid Acquisition

3 weeks ago

San Francisco, United States Atlassian Full time
Overview:

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Job Overview:

As the Director of Paid Acquisition, you will be responsible for leading and executing a strategic, multi-channel paid acquisition strategy. You will own the performance of paid channels such as search (Google, Bing), paid social (LinkedIn, Facebook, Twitter), display, programmatic, and retargeting, while working closely with cross-functional teams like product marketing, growth, data, and brand. Your goal will be to fuel product adoption and revenue growth in a cost-efficient manner, leveraging the strengths of our product-led model to build a sustainable and scalable acquisition engine.

Key Responsibilities:

  • Strategy & Leadership:

    • Own and develop the global paid acquisition strategy across multiple channels (search, social, display, programmatic and video).

    • Drive customer acquisition, lead generation, and revenue growth through performance marketing campaigns.

    • Collaborate closely with product, sales, growth, and data teams to align acquisition strategies with the product-led growth model.

    • Lead, mentor, and grow a high-performing team of paid acquisition specialists, providing guidance on best practices and innovation.

    • Manage a multi-million-dollar ad budget, optimizing for customer acquisition cost (CAC) and return on investment (ROI).

  • Campaign Execution & Optimization:

    • Plan, execute, and optimize large-scale paid campaigns across platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads, Twitter Ads, etc.).

    • Develop and implement A/B tests, landing page optimization and creative experimentation to maximize conversions and ROI.

    • Continuously optimize media spend based on performance data, adjusting for maximum efficiency and scalability.

  • Analytics & Reporting:

    • Analyze campaign performance metrics (LTV, Cost Per Acquisition) to drive continuous improvement and optimization.

    • Develop comprehensive reports and dashboards that measure the success of paid efforts, highlighting key trends, insights, and recommendations.

    • Collaborate with the data science team to refine attribution models, measure true acquisition impact, and improve multi-touchpoint attribution.

    • Monitor industry trends and advancements in paid media to stay ahead of the curve in campaign strategies and tactics.

  • Cross-Functional Collaboration:

    • Partner with content, SEO, and brand teams to ensure a consistent message and user experience across channels.

    • Work with product teams to optimize the user journey and conversion points to increase activation and reduce churn.

Key Qualifications:

  • Experience:

    • 10+ years of experience in paid acquisition, performance marketing, or growth marketing with a strong focus on B2B SaaS or product-led growth companies.

    • Proven track record of successfully managing and scaling multi-channel paid acquisition campaigns, with a deep understanding of B2B marketing funnels.

    • Expertise in key paid media platforms such as Google Ads, LinkedIn Ads, Facebook, and programmatic networks.

    • Experience in managing significant ad budgets while delivering on CAC and ROAS targets.

  • Technical Skills:

    • Strong grasp of A/B testing methodologies, audience segmentation, and personalization techniques.

    • Data-driven decision-maker with experience in managing multi-touch attribution models and deep understanding of marketing analytics.

  • Leadership & Communication:

    • Excellent leadership skills with experience building, leading, and mentoring high-performing marketing teams.

    • Strong collaboration skills and the ability to work cross-functionally with product, data, sales, and creative teams.

    • Excellent verbal and written communication skills, with the ability to present complex data and strategies to stakeholders.

  • Mindset:

    • Analytical, results-driven, and growth-oriented mindset, with a passion for continuous learning and experimentation.

    • Strategic thinker with a hands-on approach, able to toggle between high-level strategy and tactical execution.

Nice to Have:

  • Experience in scaling paid acquisition efforts in international markets.

  • Knowledge of emerging paid acquisition channels like native advertising, podcasts, and influencer marketing in B2B contexts.

  • Familiarity with the product-led growth model, including strategies for driving self-service and free-to-paid conversion.

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