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Senior Product Marketing Manager, Ads
2 months ago
Our Advertising & Promotions Marketing team operates at the intersection of e-commerce and advertising, surfacing and monetizing relevant content that benefits our core audiences. We provide digital solutions to help advertisers reach DoorDash audiences. The growing DoorDash ads business will quickly become the single best place for merchants and brands to market to local customers, in an ecosystem that benefits all parties.
About the RoleWe’re looking for a Senior Product Marketing Manager to join our Ads & Promotions Marketing team to help build products and tools to support advertisers using DoorDash’s ecommerce platform. Our Ads Marketing team is growing rapidly and this person will be a leader on the team, help scale the PMM function, and grow one of DoorDash’s key businesses. They will lead the charge on defining the positioning for the advertising and promotions platform; and the marketing strategy to launch new features and grow existing products for our Enterprise Advertisers. They will partner with their cross-functional team to run research to unearth insights that will inform product & marketing decisions, support experimentation to reach product-market fit, and run marketing tactics to drive scalable growth. The role will focus on enterprise Restaurant and CPG advertisers.
The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, analytics, and by driving original research to define the needs of the enterprise merchant audience. You will have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders. You should be comfortable working closely with customer-facing teams (sales, account management) in addition to leading scaled marketing efforts.
This role must be based out of NY, SF, Los Angeles, Seattle, Chicago, Austin or Boston and reports to the Senior Director, Ads Marketing.
You’re excited about this opportunity because you will…- Build B2B marketing strategies to drive adoption, and engagement to grow users of new and existing advertising and promotions products, in partnership with Product, Sales, and Business strategy
- Create the ads & promotions platform positioning, messaging, naming, and product value propositions
- Develop audience insights with research and analytics to surface opportunities to business and product leadership to influence the product roadmap
- Lead cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Business Strategy, Finance, and Analytics
- Manage one or more direct reports and high stakes cross-functional relationships
- You have 8+ years of professional experience in Product Marketing or Product at a corporate or startup environment; MBA preferred
- You have 2+ years of digital advertising experience executing media in platforms like Google, Meta, Tiktok, etc [required]; restaurant or CPG experience a plus
- You have a proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
- You are fluent with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns; SQL experience preferred
- You have experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers
- You have experience building high functioning teams and collaborative environments with 4+ years of people management experience
The location-specific base salary range for this position is listed below. Compensation in other geographies may vary.
Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary is localized according to employee work location. Please discuss your intended work location with your recruiter for more information.
DoorDash cares about you and your overall well-being, and that’s why we offer a comprehensive benefits package, for full-time employees, that includes healthcare benefits, a 401(k) plan including an employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid time off, paid parental leave, and several paid holidays, among others.
In addition to base salary, the compensation package for this role also includes opportunities for equity grants.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on June 20, 2024.
Please see the independent bias audit report covering our use of Covey here.
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