Senior Manager, Marketing Operations

2 weeks ago

San Francisco, United States SiriusXM Radio, Inc. Full time

Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

How you'll make an impact:
In this role the Senior Manager, Digital Marketing Operations will bring Marketing and Sales strategies to life within HubSpot and Salesforce, leveraging functions of both CRM platforms to drive forward and improve marketing operations strategies and deployment.

What you'll do:

  1. Build and optimize the full-funnel email marketing automation strategy, including lead nurture programs, customer onboarding, and regular lifecycle email cadences.
  2. Build dashboards and reporting structures for integrated marketing campaigns, lead generation, customer attribution, and the sort.
  3. Establish and oversee digital performance data; optimize and recommend actions to improve KPIs as needed.
  4. Manage and maintain the integrity and accuracy of our database properties, contacts, companies, and audience-segmented lists.
  5. Develop and maintain automated workflows to streamline sales processes and marketing operations.
  6. Work closely with biz teams to ensure HubSpot is properly utilized, integrated, and maintained; develop and maintain onboarding and ongoing training documentation.
  7. Set up lead scoring, sales sequences; oversee the deal pipeline.
  8. Manage HubSpot and Salesforce integrations to product APIs, third-party apps, and Google Ads and Analytics.
  9. Manage external relationships with web developers, contractors, and vendors.
  10. Design database marketing strategies based on behavior, segmentation, and lifecycle stages.
  11. Customize Salesforce and HubSpot objects, fields, record types, page layouts, and workflows to align with business requirements.
  12. Oversee data import, export, and data quality management within Salesforce and HubSpot to ensure accuracy and consistency of customer relationship management (CRM) data.
  13. Create and manage reports and dashboards to support decision making and monitor key performance indicators.
  14. Help lead the planning and execution of Salesforce and HubSpot related projects, including system upgrades, integrations, and process improvements.

What you'll need:

  1. 7 years of experience in marketing operations or as a HubSpot and Salesforce CRM manager, preferably in the B2B space.
  2. Expert proficiency in HubSpot and Salesforce is required; Certifications are a plus.
  3. Strong proficiency in Google Ads, Sheets, Excel and Google Analytics, WordPress a plus.
  4. Experience managing multiple brands, cross-functionally.
  5. Experience working in Media, AdTech or knowledge of either is nice, but not required.
  6. Strong analytical and data-driven mindset with an eye for details and design.
  7. Must be an effective communicator, written and verbal.
  8. Must be adaptable and flexible, able to pivot with ease and a smile.
  9. Must love music or podcasts.
  10. Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $100,000 to $134,800 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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