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Director Product Marketing, Heroku

2 months ago

Denver, United States Salesforce, Inc. Full time
Role Description:

The Director Product Marketing will play a pivotal role in shaping Heroku’s perception in the market. Reporting to the CMO, this leader will be responsible for Heroku's thought leadership messaging and content, editorial calendar, executive communications, and speaker bureau; pushing the narrative to gain mindshare for Heroku in various market categories, open source, and customer communities.

Responsibilities:

You will be part of the marketing leadership team and instrumental to Heroku’s go to market strategy. As the first hire, you will define the strategy and narrative for thought leadership and foster an environment of creativity and experimentation in establishing this function. You will work closely with the executive leadership team, product management, and with Heroku customers to deliver compelling narratives.

  • Messaging and narrative: Develop thought provoking and insightful narratives and perspectives on trends and topics in our industry and technology space.
  • Editorial: Develop a thematic editorial calendar with thought leadership content to increase awareness of Heroku.
  • Executive Comms: Support Heroku executives in building their profiles across the industry through bold and authentic narratives for media placement, speaking opportunities and thought leadership engagement.
  • Paid Media: Develop strategic paid media strategy for sponsored articles, interviews, videos, and podcasts of key spokespeople.
  • PR and AR: Work closely with PR and AR teams to develop and execute strategies for earned media and coverage.
  • Speaker Bureau: Develop and run speaker bureau program within Heroku employees.
  • Analytics: Track and analyze performance and ROI of thought leadership programs.
Requirements:
  • 10+ years of experience in product or solutions marketing, communications, journalism, or as industry analyst.
  • Experience with developer and IT Executive audiences and knowledge of cloud native, open source, Kubernetes, and developer tool ecosystems.
  • Ability to strategize and craft compelling narratives and strong storytelling skills.
  • Experience in defining strategy and coaching teams through execution.
  • Excellent communication skills and the ability to present to executive leaders, cross-functional partners, customers, and partners.
  • Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders.
  • Experience in building scalable programs and demonstrate the ability to drive cross-functional alignment.
  • Self-starter with a builder’s mindset.
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