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Senior Product Marketing Manager, Consumer
2 months ago
Who we are:
MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.
Members get unprecedented access to 150+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.
It's a pivotal time for MasterClass – and we want you to be a part of the journey. With offices in San Francisco (HQ) and Waterloo, Ontario plus a studio in Los Angeles, we are looking to expand our team to support the business.
If you want to help make an impact on our members' lives – we want to hear from you
Position Overview:
We are seeking a dynamic and strategic Product Marketing Manager to join our team at MasterClass. In this role, you will play a key part in driving the success of our online learning platform through innovative product narratives and comprehensive marketing strategies.
This role emphasizes innovation, requiring an individual who can blend data-driven insights with creative thinking to influence product development and elevate our marketing efforts. You will help shape the future of online education, pushing boundaries and redefining the way individuals engage with learning content.
What You Will Do:
- Strategic Planning: Assist in developing and executing product marketing strategies to drive user acquisition, engagement, and retention, aligning with MasterClass's brand and business goals.
- Influencing Product Innovation: Collaborate with the Product team to influence product offerings, leveraging market and competitive insights, as well as consumer research to identify opportunities for innovation and differentiation that drive business growth.
- Executing Marketing Strategies: Define audience, positioning and messaging, and packaging strategies for new products and features, and lead go-to-market campaigns for product launches and experiments to better match consumers with their needs.
- Analytical Insights: Use data and insights to inform decision-making, identify market trends, and optimize marketing campaigns for maximum impact and ROI.
- Creative Campaign Development: Contribute to the development of fully-integrated marketing campaigns, leveraging insights and data to craft compelling narratives and creative assets.
- Cross-Functional Collaboration: Work closely with Product, Design, Engineering, and Marketing teams to ensure seamless integration of product marketing initiatives into overall product development and marketing strategies.
- Performance Analysis: Establish and track metrics and KPIs to measure the performance of product marketing initiatives, providing actionable insights and recommendations for continuous optimization and improvement.
- Team Collaboration: Support and collaborate with the product marketing team, fostering a culture of innovation, collaboration, and excellence.
About You:
- Product Marketing Expertise: At least 6 years of relevant work experience, with 4+ years of product marketing experience focused on consumer products.
- Strategic Planning: Good strategic planning skills with the ability to assist in the development and implementation of comprehensive product marketing strategies that drive business growth and achieve key objectives.
- Analytical Skills: Robust analytical skills with the ability to translate complex data into actionable insights and strategies.
- Creative Thinking: Demonstrated ability to think creatively and develop innovative marketing campaigns that resonate with target audiences and drive engagement.
- Strong Execution: Proven ability to execute plans effectively and deliver results with precision, demonstrating a strong ability and commitment to getting things done.
- Cross-Functional Collaboration: Proven ability to collaborate effectively with cross-functional teams to achieve shared goals and objectives.
- Proactive and Detail-Oriented: Highly proactive with a meticulous approach, skilled at anticipating needs, addressing challenges head-on, and ensuring every detail is managed for optimal outcomes.
- Communication Skills: Excellent written and verbal communication skills, with the ability to articulate complex ideas and concepts clearly and persuasively.
- Experience with Nascent Technologies: Hands-on experience working with emerging technologies such as AI and ML, with the ability to leverage these advancements to enhance product offerings and marketing strategies.
- Passion for Learning: Passion for education and MasterClass's mission of unlocking human potential through online learning and personal development.
- Reside in San Francisco or Los Angeles, California
Why Join MasterClass:
- Impact: Be part of a mission-driven company that is democratizing access to genius and empowering individuals worldwide to pursue their passions and unlock their potential.
- Innovation: Join a team of innovators and disruptors who are pushing boundaries and redefining online learning for the 21st century.
- Growth: Enjoy ample opportunities for professional development and career advancement in a rapidly growing company that values creativity, collaboration, and continuous learning.
- Culture: Experience a vibrant and inclusive culture where your contributions are valued, and your creativity is celebrated.
