Senior Manager, Digital Marketing Operations

2 months ago

San Francisco, United States SiriusXM Radio, Inc. Full time

Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.


AdsWizz
AdsWizz, a subsidiary of SiriusXM, is the leading global provider of digital audio and podcast advertising solutions. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts, and broadcasting groups worldwide, giving advertisers of all sizes unprecedented access to premium and niche audio content. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising. AdsWizz is a global company with a presence in over 40 countries.


How you'll make an impact:
In this role you'll bring Marketing and Sales strategies to life within HubSpot, leveraging the CRM, Marketing Hub, Sales Hub, Content Hub and their related reporting functions.

What you'll do:

  • Build and optimize the full-funnel email marketing automation strategy, including lead nurture programs, customer onboarding, and regular lifecycle email cadences.

  • Build dashboards and reporting structures for integrated marketing campaigns, lead generation, customer attribution, and the sort.

  • Establish and oversee digital performance data; optimize and recommend actions to improve KPIs as needed.

  • Manage and maintain the integrity and accuracy of our database properties, contacts, companies, and audience-segmented lists.

  • Develop and maintain automated workflows to streamline sales processes and marketing operations.

  • Work closely with biz teams to ensure HubSpot is properly utilized, integrated, and maintained; develop and maintain onboarding and ongoing training documentation.

  • Set up lead scoring, sales sequences; oversee the deal pipeline.

  • Website management and maintenance; format web pages, landing pages, and blog posts.

  • Manage HubSpot integrations to product APIs, third-party apps, and Google Ads and Analytics.

  • Manage external relationships with web developers, contractors, and vendors.

What you'll need:

  • 7 years of experience in marketing operations or as a HubSpot CRM administrator, preferably in the B2B space.

  • Expert proficiency in HubSpot is required; Certifications are a plus.

  • Strong proficiency in Google Ads and Google Analytics; kudos if you have WordPress chops too.

  • Experience managing multiple brands, cross-functionally.

  • Experience working in Media, AdTech or knowledge of either is nice, but not required.

  • Strong analytical and data-driven mindset with an eye for details and design.

  • Must be an effective communicator, written and verbal.

  • Must be adaptable and flexible, able to pivot with ease and a smile.

  • Must love music or podcasts.

  • Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $100,000 to $134,800 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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